As start-up founders find investors: 5 tips for the successful pitch


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The best idea is pointless if a start-up does not succeed in overcoming investors. We will show you how to successfully step into your 5 steps!

As start-up founders find investors: 5 tips for successful pitch As a start-up founders find investors: 5 tips for the successful pitch

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Here writes for you: Felix Thönnessen is an investor, keynote speaker and start-up coach for the TV show "Die Höhle Der Löwen". Profile

5 Steps to successful pitch

Overview

You will certainly know that the best idea has no real value if you do not convince investors of your start-up investment. It will never be on the market and will never be public if you do not have sponsors to help you put your ideas into practice.

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Today, I'll show you simple steps to 5, hopefully soon enough and with ease, to convince investors of what you want to achieve and thus achieve a solid start-up investment.

It does not matter whether it is your first conviction work in front of an investor team or whether you have already had a lot of work with them. Both types will benefit sufficiently from this article.

1. Burn

Overview

Perhaps the simplest element you can use to convince others of your ideas is your own fire. That you are behind 100% your idea is both the simplest and the least requirement for successful persuasion within a start-up investment.

In my opinion, there are no less impractical than people who are not really behind their ideas and are burning for you, because you end up stealing valuable life as an investor when I have to listen to them. And that should not happen before your investors on any case!

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Only those who are convinced by their own ideas, and thus by themselves and their plans, will succeed in producing similar feelings among their investors. As with speakers the audience, your investors are the reflection of your own emotions.

Nobody will like to throw money out of the window, especially not your investors. And that is why you should feel it through your own enthusiasm that you can entrust your money with a pleasant feeling.

Surely you will know the image that a stone leaves behind when it is thrown onto a calm water surface, right? Correct, it will beat waves that will move over the entire surface of the water over time. This is also the case with a good idea from you, which is presented in the right way to your sponsors.

2. I know something you do not know

Overview

Another basic building block in this 5 level model, which should be taken for granted, is your own background knowledge. If you want to convince investors, then it is necessary that you know the market. Anyone who makes a start-up investment wants to know how their idea is likely to arrive on the market.

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For quite speaking among us, it is not purposeful to be a person who tries to convince someone else without a concrete idea or idea of ​​his own intentions. You'll want to deal with that, of course!

If I have a creative idea that seems to be worth pursuing closer, I am eager to deal with this issue. For this purpose, the entire Internet is searched for whether the same or similar ideas have already existed.

Try to keep an eye on your potential competition, especially if you have chosen a topic that is already well-stocked. After all, your investors want to know from you what you are doing differently from just the others.

3. Stand out from the crowd

Overview

You will certainly know for yourself the longer you are in the world and the more you have seen so far, the harder it is to learn things that fascinate you in the best way.

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In the end, however, your idea is for others to be attracted to you and to be interested in your start-up investment. How do you manage this? Basically, you have two ways to reach your goal relatively easily:

Either you are trying to convince investors of an idea that is overwhelmingly innovative or else you give an idea that already had before you a new perspective and a new drive. Both variants will ensure that you step out of the shadow of others and get you in the foreground.

Keep in mind: It is always the most elegant way not to step in the footsteps of someone else (because you leave behind, as you know, no traces), but leave your own.

But not only is your own idea decisive, but it is also about how it is sold to the investors. And you are the center of attention and your ability to make advertising on your own behalf.

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So be creative in this case and dare something. Be it through a striking appearance (ie a corresponding clothing style) by which you stand out from the crowd or a sovereign and charismatic appearance.

4. Show that the investment is worth it

Overview

Whether you want to improve an already existing idea and you suggest it to your investors or if you enter a new territory with your idea, it is always important that your investors are convinced that their investment will be profitable.

No man will have money to give, unless he wants to donate something for charitable organization.

In concrete terms, that means you have to sell yourself and your idea. Through a good preparation of your idea and an excellent preparation for the presentation in front of your donors, you have covered all eventualities.

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The only thing that can happen to you (that's what I call a general life-risk in this profession), that although you are 100% behind your idea, 110% prepared and 120% informed about the market and its gaps, your investors yours Idea for a start-up investment is not like.

You will have to reckon with this, as tastes are different. But with these tips, you will still have to be lucky to 330.

5. I am the right person for you

Overview

Imagine the following situation: You want to take your lady-in-waiting by storm, what are you doing best? Right. You give everything you can and everything you have.

In this way, you should imagine that your investors want to be convinced by you. You want to know why you should invest your hard earned money into you and your idea and not in the hundred thousand other applicants who also have good ideas.

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Like the woman of your heart, investors realize quickly, if behind your words only hot air sticks and even if you do not play with open cards. No matter how well you have taken the above steps, you will find that no one can prepare for anything.

Despite intensive research, you will not be able to predict the market (you should be able to look into the future). Since you can not know how the market will develop after you have received a start-up investment, you will not be able to answer all the drilling questions of your investors.

Therefore, do not be ashamed to admit that you can not answer all the questions. After all, you are not a clairvoyant and it is enough of evidence sovereignty to admit this too. Investors want you not only an idea that captivates you, but also honesty about what you intend to do with your money.

Even if it is hardly possible in today's world, every investor desires not only to invest their money safely, but also to invest sustainably. As long as you can instill that feeling with your investors, and with the help of one or the other honest answer, you have gained the trust of your financiers.

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For example, it may look like this: "I do not know how the market will develop over the next five years. I can only hope for the best with my idea XY and do my best and given the current circumstances XY, I also have a good reason to hope. "

Summary

Overview

The most important thing is to present yourself and your ideas to the investors, convince yourself and your skills. Of course I could continue the list forever, but this is a first step: it depends on you and less the idea. I invest in people.

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Above all, stay motivated!


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  1. Mediadesign HS

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