- The idea: It always starts with a good idea, ideally one that solves an existing problem. At Caryaa, the question was “Where to go to Tegel Airport by car without paying overpriced parking fees?” Our solution: Customers leave their vehicle at the terminal in the hands of a Caryaa employee who parked it in a secure and protected parking garage near the airport. After the customer's return flight, the Caryaa employee is already expecting the customer with the vehicle at the terminal.
- Legal and tax consulting: But a good idea alone is not enough; you have to know much more about things like taxes, law and medicine or seek advice from a specialist. Cooperation with reliable legal and tax advisors is important. And when making important decisions, you should get used to getting a second opinion - ideally that of an expert - even if it takes a little more time. This approach shows various options and reduces possible risks.
- Contracts: Proper contracts with service providers, suppliers and partners are essential. It is true that in the case of the founders, the financial resources for a specialist attorney may be scarce, but a bad contract can pose a high risk. As an example, software contracts must explicitly clarify the source rights.
Project Management and IT
- Project Management: Project management is the AundO and requires a lot of discipline. This includes at least one time, budget and content target planning. Because only when planning weaknesses and risks. It has to be pursued consistently, adapted weekly and the procedure defined by concrete measures. A plan is only good if it remains flexible and takes into account fallback solutions. In addition to optimism, a healthy dose of distrust is helpful.
- IT: In today's world, IT is indispensable in any business sector. When forming a team, an IT expert should always be included in the foundation. In addition to the usual computer and network tasks, the website promotes existence. And when selling online, an IT expert is a must to consider aspects like Google Ranking and SEO from the start. As a rule, so many changes and adjustments occur during the development of the website (eg coupon promotions, text adjustments) that it usually no longer pays to obtain the IT services from an external service provider.
Team and supporters
- Networking: As a founder you should be prepared for the fact that the supporting core team can change several times. Everyone hopes for a quick and great success - if, for example, bank financing takes much longer than planned, you need a lot of time. Maintaining contacts with acquaintances and interested parties as well as the placement of job advertisements are essential in order to form a dedicated and qualified team.
- Embed the team: Service providers and consultants like to help start-ups, but they also want to make money. The further away the employees and service providers are from the founder, the less they will burn for the founding idea. Therefore, one should try to involve committed supporters in the own team.
PR, marketing, sales, function and pricing
- Note lead time: Founders often worry about presenting their idea to the market too soon - perhaps they are not quite mature or fear imitation. However, PR and marketing need a lot of lead time before they can be implemented and the carefully selected measures take effect. Distributing a product is often at the heart of any startup, along with technical innovation. If the founder is not an outspoken salesman, then he should hire a qualified and reliable sales representative.
- Advertising on a small budget: If you have a small budget, I recommend starting with a small target group and small turnover and then calling up the funds for further development on the basis of initial customer feedback. Nowadays customers want to participate in the development and become loyal customers or “fans”. It is particularly important not to make promises that cannot be kept. Otherwise the market demands the promise and does not accept a partial solution.
- Pricing: The pricing decides on fast, but also sustainable market success. A new and unknown product should not attract attention too soon because of too low prices or too high discounts. The risk is high that once accepted by the market low prices can not be increased again without problems. In that case, it is better to click from above and start temporary discount campaigns.
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