Essay in the magazine of the high-tech location Adlershof: StartUp culture Digitization and the management of the future


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In the current issue of the Adlershof Journal, magazine of the high-tech location Adlershof, the essay "Since every farmer can blog" has been published by Simone Janson. Topic: How digitization replaces established business models - and what annoys them.

Essay in the magazine of the high-tech location Adlershof: StartUp culture Digitization and the management of the future Essay in the magazine of the high-tech location Adlershof: StartUp culture Digitalization and the management of the future

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

StartUps - a hot topic. But also durable?

Overview

One thing is for sure: If the German economy wants to remain internationally competitive, it must be innovative. Therefore StartUps are currently a hot topic, not only in the self-proclaimed StartUp capital Berlin:

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Some of the big corporations also do their own innovation forging or promote targeted start ups. And spin-offs are created at universities. Paradoxically, establishing a business in Germany is still a difficult topic.

On collision course with traditional entrepreneurial ideas

Overview

So it sounds good that everywhere a new start-up mentality, called StartUp culture is called. And also Company Like the Rocket Internet of the notorious Samwer brothers, they are extremely successful with their foundations, which run like on the assembly line.

But this contradicts just about any idea that make the thorough, pedantic Germans of business start-up. First of all, there are bureaucratic hurdles - from tax to the right insurance

Founding culture in Germany vs. Germany other countries

Overview

Why is that so and what would have to be done differently, so that in Germany more disruptive start-ups and ultimately more innovations arise? The fact is, things are different in the US.

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I've interviewed several successful tech entrepreneurs over the past few years - Sillicon Valley Entrepreneurs, New York's most recent billionaire or, in Estonia, the founders of Transferwise.

What do successful tech startups do differently?

Overview

Take, for example, the American John Oringer, who started his stock photo agency Shutterstock with his own photos and finally recently brought them to the stock market. According to Forbes, he is considered Silicon Alley's first billionaire.

Or the Icelandic Skulli Mogensen, who started 1990 with OZ Communications, which he later sold to Nokia, and 2012 founded the airline WOW air. But also a head of state and the well-known extreme mountain climber Reinhold Messner have been answering me in recent years for the question of what successful people do to be so successful.

Team spirit works - always!

Overview

There is the co-founder of LinkedIn, Konstantin Guericke, who emigrated from Germany to the Sillicon Valley and had a very own, very German idea to strengthen team spirit in the company while remaining flexible. Or the former Icelandic head of state Vigdís Finnbogadóttir, who raised her child alone and at the same time ruled her country for many years.

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In addition, I repeatedly asked in contributions: How could it work, for example, that Steve Jobs actually did everything wrong and was still successful? Why was Marissa Mayer's regressive home-office denial for Yahoo actually a victory? Is Facebook, if you can believe Sheryl Sandberg, actually a social enterprise?

Never had a real job

Overview

Why does extreme mountaineer Reinhold Messner love failure? And how does the two-time Oscar winner Kevin Spacey, who also acts as an investor, look the other way?

What stands out: Many of the interviewed entrepreneurs have never had a "real" job in the traditional sense, they would rather do their own thing - against all odds. Reinhold Messner, for example, frankly confesses that he has always done what he wanted. And Skulli Mogensen says people thought he was crazy because he set up an airline as a telecommunications expert.

Essay in the magazine of the high-tech location Adlershof: StartUp culture Digitization and the management of the future Essay in the magazine of the high-tech location Adlershof: StartUp culture Digitalization and the management of the future

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Work as an integral part in the lives of the founders

Overview

After all, work is an integral part of most interviewees' lives: Skulli Mogensen briefly tried to retire: "But I was very bad at it. I needed new challenges, "he says.

Jon Oringer can not separate work and life at all. When asked what he does when he is not working, he has to think for a long time. And mobile phone and memo blog for new ideas are always at hand, even at night.

Highly productive and constantly looking for improvements

Overview

This is part of the entrepreneurial success recipe: the ability to learn from mistakes and constantly seek improvements. Learning as a constant process. Reinhold Messner, for example, says he learned a lot more when he failed than his successes.

And Google Sales Director Fionnuala Meehan explains the importance of the importance of stepping your own energies and turning them off, in order to be successful and not burn out.

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Success personalities are different

Overview

But even the unwavering belief in oneself, as it appears with Steve Jobs or Elon Musk, ultimately leads to success, which is sometimes at the expense of others. Because there are of course the dark sides of many a personality, as not least the recent scandal around Kevin Spacey shows.

These different interviewees impress in very different ways and show how success can work and how it works - and also what personal preconditions you have to bring with it and what additional framework conditions must be in place to become a successful entrepreneur and even a millionaire.

Adapt to the changed leadership culture

Overview

In Germany, employees, companies and tomorrow's executives would do well to adapt to this changed corporate culture and the "new" leaders.

Above all, this requires a lot from established managers: renunciation of personal vanities, loss of control, dealing with one's own fears, the ability to involve teams and employees in decision-making processes - while at the same time managing and directing them confidently and confidently as serving leaders.

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Leading Tomorrow Needs New Soft Skills

Overview

Because new leadership should not be an excuse for weak decision. How can this contradiction succeed? To recognize this, one must illuminate the topic of leadership from very different perspectives such as self-management, leadership, leadership or project management.

But issues such as agility of organizations or respect should also be considered urgently - up to very specific topics such as the design of employee interviews. It becomes clear: leadership of tomorrow urgently needs new soft skills. And we should all work on developing these skills.


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