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The title is supposed to remind of a party program: With the "Goslarer Program" the BVDW presents its current positions on data protection, online advertising, network blocking, copyright, net neutrality, protection of minors and consumer protection. Even one (ISBN 978-3-942262-28-6) has missed the print version.
Matthias Ehrlich, Vice President of the BVDW, makes clear in which direction the trip should go: "We are ready for dialogue with the political decision makers as an open and constructive partner in order to realize the great social and economic opportunities in the net for the benefit of all. "The statement shows: In truth, it is a toothless paper tugger.
Concrete suggestions? Wrong!
The media and network policy paper wants to address all the key aspects of the digital economy and make economic connections visible in the context of political decisions. Too bad that the program did not go beyond the thematizing.
In the press release, that reads even happily: "The BVDW gives suggestions on how the German Internet economy is kept competitive and which social standards should exist in terms of consumer friendliness, innovation and data protection."
In the program you notice nothing, the suggestions of the BVDW remain strangely spongy. After all, one has in mind, where the journey is to go: Consumers should be able to consume more and more. tasting: "With innovative business models, platform operators as well as content providers must make offers to customers that are attractively priced and offer added value to users, such as: B. a rich music repertoire. Only in this way can we succeed in increasing the basic acceptance of digital content and achieving a more intensive use by the end user. "
Toss what does not belong together
It is no wonder, however, that one does not want to go further, as the innovative, attractively priced content is to be financed.
The BVDW had previously spoken out against paid content and the culture flat rate. The latter was immediately lumped together with performance protection for press publishers - was this done out of ignorance or on purpose?
The focus of the copyright is the consumer?
It is no wonder at all that the BVDW stands for an adjustment of copyright law. Whoever is the center of attention, says the BVDW also immediately: "Consumer considerations need to be at the heart of thinking about contemporary copyright because without consumers, there is little opportunity to strengthen the digital content market. " Where the authors stay and how they should finance, the BVDW does not say - or does it?
"Paid content does not work anyway!"
At least not with paid content. This is called flat rate, without any substantiated evidence submitted for this statement or models such as Flattr even mentioned in a word: However, the industry perceives that consumers are more likely to favor a pay-oriented approach than an abstract, flat-rate remuneration. This is different in the case of connection charges, Eg for telephone or broadband Internet connections. In short, we believe that there are flatrates O.K. for our telecommunication offerings, because the consumer is too stupid to calculate prices. But publishers should not imitate the model, please! Needless to say, even more swipes are being distributed to the activities of public service broadcasters.
Without advertising is not it?
No wonder. Finally, the BVDW has clear ideas about how content should be financed on the internet: namely through advertising. And that decides - according to BVDW - about what content there is. In other words, advertising is not possible.
"Online advertising is the most important factor in the (re) financing of web offers. Much of the online offers are available to the user free of charge. However, the content must be provided by the respective Company with partly enormous costs (pre-) of the Internet offer. On the one hand, the online advertising creates the possibility of the offers in the first place. "
What a terrific overconfidence - if advertisers are fed with such ideas companies, I need not worry about various bad experiences. How good that there are other companies too.
Advertising as value?
However, it is even better: because the BVDW wants to sell us seriously, that advertising is actually itself in itself is already a value. So we are going to make all the content available in the near future? Fantastic! Dear people, please think this to the end!
The consumer can profit from an intelligently designed and used targeting in the field of online advertising and thus for the user in such a way that advertising is of relevance. Advertising itself becomes valuable information for him.
Net neutrality is important - but differentiated please!
Of course, it is no wonder that the BVDW, even indirectly, opposes net neutrality. It is true that technical service providers and network operators in particular should not carry out content checks - no! But network management is needed in any case.
The enormous increase in data traffic with high bottlenecks prevail. double-digit growth rates and the relocation of increasingly important and often time-critical IP-based applications require measures to be taken in the event of imminent bottlenecks to allow for efficient traffic management that takes account of the needs. This can be used in future network generations with quality-of-service commitments for certain traffic classes, For video or healthcare applications. However, the decision to remain prioritized in the freedom of choice of the user, as well as in the service, content or application providers, must remain.
The association Digitale Gesellschaft has recently emphasized that evidence of the risk of bottlenecks has so far been missing. And you have to let the last sentence of this quote melt on your tongue: The users should be able to decide - but the providers too. Well, let's guess who sits at the end of the lever!
All in all, this paper looks as if one had wanted to say something quickly to all important, currently politically discussed topics, but did not think it through to the end.
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