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OPINION! Jan Hegenberg, successful freelance musician: "Advertising - that's what my fans do!"

Jan Hegenberg is the most successful artist in the free music scene with 4.000.000 song downloads (not including music exchanges and Last.fm). In the gamer scene he is probably more known as Britney Spears. He always refused to sign records. In the interview, he talked about his marketing strategy, which is actually not.

Jan Hegenberg, 33, describes himself as the first German counter-strike singer. His songs are almost exclusively from computer games or computer games and are inspired directly from life. He has just become a professional musician by chance and leaves the marketing largely to his fans, who produce their own videos, for example.

How did you start with music?

Actually by coincidence: I started playing gittare with 13 and developed quite a bit of ambition. Music is always well received by women too :-) From 2003 I have offered my songs for free on my site and that has been downloaded quite often.

And then you decided to make a CD out of it?

No, not at first: First of all, I just wanted to cover the expenses that were caused by the high number of hits, for example. I then had sponsors and, for example, built little jingles in front of the pieces of music that everyone could cut away. But this type of advertising went down incredibly badly with the fans, because they obviously felt ripped off.
Then I said: Ok, then I have to get the CDs sell, because somehow I have to get the expenses in. But I never expected it to be such a success. This made me realize: It is better to just say what I want than to try to convince people with some kind of "strategy" behind the scenes. Honesty is rewarded!

Speaking of strategy: how do you market your music?

I actually do not market anything: That makes the fans for me. On YouTube, for example, 3000 videos of mine - and none of them I have set myself. The fans are already coming to my concerts with recording equipment. This enthusiasm is, of course, great. The downside is that I can not control what people hire. But that's just part of it.

Music itself over the Internet to market so works well?

Yes. Because as you can see, music also has a future on the internet! But the tours are also important, because nothing can replace personal contact with the fans.

Your fans - who is that?

Originally, the mainly young gamer and I thought actually synonymous, that people from a certain age no longer interested in my music. But my fans are growing and staying here. That pleases me very much.

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What do you have against record companies?

I do not have anything directly against record companies. But I want to communicate with my music above all fun: I'm not sure if with a record company would go so well, because you have to meet especially the demands of the market. One is then very under pressure to meet a perfect image. Of course, this is up to everyone, how he handles it and what he wants to achieve: Maybe I would earn more with a record company, but I appreciate my freedom very much.

Have you actually learned a "serious" job?

I studied biochemistry. But then I stopped my studies for the music because I no longer remember imagine was able to stand in the lab all day long.

Do you want to continue making such music?

Let's see. At the moment it is running very well. But I'm just about to build up a second stand. I am dealing, for example, with 19 music. Century.

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5 responses to “OPINION! Jan Hegenberg, successful freelance musician: "Advertising - that's what my fans do!" "

  1. Marion Popiolek says:

    "I'm not advertising. It's all my fans! "

  2. Simone Janson says:

    Musician @Hegenberg: "Better just say what you want than any strategy, otherwise the fans will feel ripped off:" Really good!93WNM #fb

  3. Alma Mater says:

    1. German Counter-Strike singer Jan Hegenberg in an interview with @SimoneJanson - how he became what he is #Career

  4. Simone Janson says:

    Interview: Most successful freelance German musician about his # SocialMedia-Marketing + Video "The fans take over advertising" #fb

  5. Simone Janson says:

    Interview: d. most successful free German musician on his # SocialMedia-Marketing + Video "Advertising the fans" #fb

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