7 tips on social media communication and politics: How much opinion does the job well?


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Even in the year 2017, especially in the run-up to the general election, this is still a topic for many: How to communicate properly in social networks? How to separate professional, private and political aspects - finally Angela Merkel has also shown herself unaccustomedly in the election campaign, And are political statements harmful to the job? 7 tips on social media communication and politics: How much opinion does the job well? 7 tips on social media communication and politics: How much opinion does the job well?


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Here writes for you:

Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.

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Take care when mixing work and private life

I have noticed lately, especially in the context of state and parliamentary elections but also at the G20 summit in Hamburg, how much statements in social networks can change my image of people with whom I personally have a professional connection.

This impression is both positive and negative. And other people are certainly no different with me, because I can not and will not keep my opinion in times of political change.

How to deal with political expressions in social media?

Especially in my Facebook environment there has recently been a growing number of personal expressions: several more or less publicly conducted party debates and, in the course of recent events, of course an infinite number of political discussions: quite a few people use the social media in a targeted way; Approaching unpleasant developments is simply a question of conscience.

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Yet, of course, there are many others who are more likely or unwilling to represent their political opinions. For example, because they ask themselves the question: are not their own political views perhaps strange for some others? And is that detrimental to the job?

Professional, Political, Private - the roles are blurred

And here, as with unpleasant private statements, it can quickly lead to unsightly intermingling between the professional image one would like to give for one's job and the public or private opinion expressed.

We can not forget that many people use their business networks also for private contacts: they find old school and study friends again and even add saufkumpans to their list of friends. Even with embarrassing photos, many are obviously not aware that this could also be seen by bosses and colleagues. And the same is true of their political opinions.

The result: the boundaries between professional, political and private roles are blurring more and more, and often they can not be separated. After all, you also want to present yourself as a whole person for personal business success.

Different roles with negative consequences

But mixing the different roles can have a negative impact on professional online networking. On the one hand, it can affect the temporal efficiency of networking. In addition, the publication of private or political information in a professional environment could have a negative impact on the integrity of the person concerned.

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Many experts recommend, therefore, to separate business and private contacts strictly within the professional online networking - just like outside the Internet. After all, sensitive information, for example for the circle of friends, has not lost anything in everyday business. Rather, you can negatively impact your professional reputation.

Humans - but right!

I personally see it a little more differentiated: It is certainly important to separate the different roles and to keep certain limits, especially in professional dealings. However, I have also personally experienced that “people” are just as important in business: Because only those who show something of their personality also appear sympathetic - and this is important not only for private contacts but also for professional life.

Nevertheless, one can not exaggerate this: With many inquiries, which I get in social networks, I lack a little the structure and the clear objective. And often I ask myself then: What do they really want? Exactly the right mixture comes just on.

7 Tips for the right approach in social networks

But how does it make it better, how do you use the different roles to be perceived as a competent person in the social media? 7 tips for proper social media communication.

  1. Use an online network with clear business focus to ensure that business is not mixed with private contacts.
  2. Only use private social network connections if you are in contact with the relevant persons outside of the business world.
  3. Think carefully about what you publish online, as this may affect the perception of your own person outside of the Internet and may have a negative impact on you
  4. Therefore, regularly check your online profiles for a professional appearance.
  5. Be sure to use all available security settings for the social networks you are using.
  6. Make sure that your personal information is only accessible to trusted contacts.
  7. Do not be afraid to refuse contact requests from persons who are not from your professional or private environment.

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  1. REGIS GMBH

    7 Tips on Social Media Communication & Politics: How much opinion does the job well? from
    Simone ... via @ berufebilder
    - Highly recommended ft9uyR8COl

  2. Thomas Eggert

    7 Tips on Social Media Communication & Politics: How much opinion does the job well? from
    Simone ... via @ berufebilder
    - Highly recommended 1PlI1Ahapp

  3. Job college

    7 Tips on Social Media Communication & Politics: How much opinion does the job well? by Simone Janson ... - Highly recommended RJD2BWcPp0

  4. Pingback: Why work and private life in the social web are hard to separate | TechBanger.de

  5. Pingback: Behavior in Times of Social Networks «My Digital Everyday Life

  6. Simone Janson

    What you should keep in mind when social networking: beware of mates!

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