The needle in the haystack
Actually the training market appears like the search for the needle in the haystack. However, all training providers are in agreement: inevitably, they must be actively active on the Web 2.0 in order to be able to actively pursue further training.
If you are not (yet) at Facebook, you have to make up for this as an absolute starter criterion for interested parties, in order to be able to serve at least the largest network.
The appropriate training depends on the level of knowledge
This makes it all the more important to assess your own level of knowledge realistically and to compare the content of the seminars. What is the advantage of a very good training course, if the basic principles are missing?
However, if you dare to compare your training, you will quickly see that not only the content is different, but there are already a large number of special courses:
Social media continuing education in the niche
For example, the IST study institute is focusing on a particular strategy. In addition to training, which takes into account the needs of sports clubs and sports companies, this is a further course which focuses on the acquisition of new workers by the new media.
In addition, there is also a course on tourism (the third main focus of the IST). What is the difference between continuing education with and without focus?
Practice, practice, practice - or a bit of theory?
As a matter of fact, the main focus is on training with social media management. This goal is ensured not only by the instructors, who all come from the successful practice, but also by the entitlement of the participants:
So I personally know a number of graduates of continuing education courses who are quite successful Company have founded. That speaks in favor of the quality of this training.
Point of view
It is, however, interesting to ask about the prospects for the future: A specific training can bring important points in comparison to competitors in the current labor market, which is often required after the studies with a focus on marketing / communication.
In fact, you should also look at the offered price here: There will always be providers who are more expensive than other providers. It is worth taking a closer look at the content.
Here are some examples,
- For example, if it is important to have been audited by the Chamber of Industry and Commerce (IHK), it should always calculate a few Euros based on examination fees, etc., which will raise the actual training price. In general, one should expect around 1.000 € for a good seminar.
- Many providers not only have new forms of teaching, such as blended learning systems, but also a wide range of qualifications for the most varied professional images in and with the new media.
- SomeCourses place great emphasis on the independent elaboration of the content and others try to fundamentally the practice in theory. Depending on their own experience, and with a view to the later employment, every interested person should ask himself what is more important to him: whoever has a great practice should take a little more theory with him than those who already have books and seminars on the subject have passed through.
Strategic focus is important
Given that strategy is becoming more and more important in the coming months, every participant in such training should take care to be fully informed of the steps towards autonomous social media strategies.
A further education, which focuses mainly on the function and use of social networks, can serve as an entry point for the inexperienced. However, only those who really know how to transfer the corporate identity of a company into digital reality (!) Can really benefit from it.
Specific training improves one's own chances
At the end of the training does not necessarily necessarily a job. The labor market has not yet been prepared for the new professional images. As a rule, social media is perceived as part of marketing, and from an employee perspective it is not unusual for an economic study to become a decisive criterion.
The rethinking of the relationship between study content and job requirements is currently - if ever - in approaches, so the job search is very slow and often unnerving.
Graduation flood like in the Nageldesign
In general, you should be prepared to first on an independent basis to design some (varied) projects, before actually finding a permanent position.
Because the competition is unfortunately high. The almost inflationary number of continuing education washes up a flood of people on the job market - much as in other trend occupations such as nail design.
In the end, however, the number of those who are really "well" familiar with the matter will not be as large as a first glance at the large number of different offers might suggest. Quality will prevail.
An alternative to distinguishing themselves from the mass of graduates may also be to go through a complementary study program. What are your opinions and experiences on social media development?
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