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Best of HR –®Katharina Heder is a digital media manager and consultant. After studying German, Heder trained as a new media manager with a focus on sports and completed a degree in business administration with a specialization in online communication. She advises companies on strategic communication in social networks as an expression of part to understand one's own business model. At the same time, she uses social media strategies to develop new business models. Katharina is interested in the subject of training and further education for social media managers when she is not following various sports. You can also find more articles from her on the SocialMedia blog. Her portfolio can also be found on Torial. More information at All texts by Katharina Antonia Heder.

Social media training ended & now Expert: Steps to correct positioning

The competition is strong and closely contested - which is why the comparison to the nail design is not even brought so far ago. The fact is, the one who successfully brings to the profession who brings ideas and creativity as an adjunct to the experience gained.


Social Media Manager - what is such a challenge?

The constant discussion about that job profile Social media manager clearly shows that his area of ​​responsibility is still vague. The standardization of this job description is perhaps even one of the greatest challenges in online marketing.

When I recently asked myself what I thought was the biggest challenge in onlinemarketing, I answered truthfully that it was the upcoming standardization of the professional image of social media managers. My conversation partner was surprised and had apparently expected a different result.

A job profile without a fixed framework

Basically, we have a professional image, which has neither a fixed framework nor such a content. Social media managers are not often referred to as egg-laying milks, because they are required to do just that.

However, the reality is different as many are responsible for taking care of the Facebookappearances of their customers are responsible. Unfortunately, you actually have to say that they are not social media at all - they are Facebookmanager.

This example shows the need for an inclusion and exclusion of tasks and activities in order to better distinguish between bloggers, Facebook- and social media manager.

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Social media or facebook-Manager

That shouldn't really surprise anyone anymore, and yet this article will make waves again. Why? Because many feel trodden on their feet when their employer mainly Facebook makes and therefore other doors are not possible.

Dear Readers, do not worry: It's not about putting you in a worse position, just supporting your position so that your job gets easier and you can not be deducted for tasks that are not yours.

The standardization of a job description - why?

On the one hand, do not even understand Company what exactly they are looking for. While in advertising departments the separation between content and marketing (ie also monitoring) is very important clear is, companies seem not to take this step and often limit social media to being there.

It has long been about more. The point is that there are experts who are familiar with their field. Social media is still the entirety of the technically supported Communication And so it is time for specialists to identify themselves as such and experts to be recognized as such.

Start your career successfully as an expert

If you want to start your career successfully, you should therefore make the following considerations:

  • There are currently many funny ideas to prove your own competence: From the application video via Vine to your own website, everything is available. Be creative and show that you fit the company.
  • The demand for social media is there. After the end of his own education, however, a small portfolio of his own projects should have emerged. These can also be in the main features, but it shows at least your manuscript and your approaches in the work.
  • The question of whether work is suitable or professional work can only be answered by everyone. Anyone who tries in the free market should in any case at least 3 months time to the first customer.

An expert is only with satisfied customers

Anyone who goes through the training and follows the lecturer and their learning tasks without any idea will later have a hard time - no matter how good the training was. The expert is always the one with satisfied customers - and not with satisfied self-perception.

Basically, it is not possible without practice. Those who start to develop their own competences after completing their training will have to make a lap of honor: the market craves qualified staff with practical experience and ideas.

Demanded: clear concepts and creative ideas

These can not be replaced by a previous professional life: clear concepts and colorful ideas for marketing measures are in all companies in addition to usability and customer service in the first place.

The work of many social media managers shows, however, that this is by no means self-evident: everyone knows a well-known account with its orientation one is dissatisfied. Theory and vitamin B may have been helpful career factors, but the idea is the only one in the social web.

And you're out: requirements for a successful career

Whoever does not provide good content and interacts with the users will lose his job faster than he can think. For this reason, the question should first be asked whether the requirements (permanent accessibility, extreme communicativeness, and high interaction density, including stress) really fit the personality of themselves.

If you answer these points with YES, you will not have any problems finding your way around the job market and getting a great job with varied experiences. The demand is at least currently given.

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4 responses to "Social media training ended & now an expert: steps to correct positioning"

  1. NPapendorf says:

    RT @DerLarsHahn: Social Media Manager: Steps to the right positioning. Or How to find a Job!

  2. Lars Hahn says:

    Social Media Manager: Steps to the right positioning. Or How to find a Job!

  3. Lars Hahn says:

    Exactly. Further education can always be a good basis if you want to work in social media. Without practice, nothing works when it comes to applying. We also make this experience with the graduates of our further education to social media manager IHK, which are on job search.

    However, a good start is made when you bring your own online reputation to Vordermann. Proper, meaningful profiles, network with others in my industry and visible proof of competent handling can open doors.
    Sometimes a short, crisp internship, voluntary work or a practice project as a door opener is also announced. But beware: Degrees in this field are of course often used interns for qualified tasks at low pay (off).

    PS The really good jobs as social media managers have our graduates often in unobtrusive companies with little social media visibility. There is still a lot of creative work to be done, including by starters.

  4. Competencepartner says:

    Social media training ended and now an expert - 2/2: Steps to correct positioning:… #profession #education

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