In principle, one has to ask the following questions when looking at the various training courses:
- Is the learner of the expert himself an expert after completing the training - or is he not much more a beginner with an initial experience?
- Certified Social Media Managers (IHK) certainly have it easier on the job market - or is there more appearance than being behind it?
- The massive number of business start-ups of female employees due to the high funding in the first years by the Employment Agency has already swept some people into self-employment, which do not feel comfortable there. This development will continue to be the case.
Developments that are thought-provoking
At the moment, the market is dominated by trends that should make every trained eye think: the number of participants whose competences is limited to the creation of company pages in social networks is steadily increasing. As soon as it becomes professional, even their own presences become very thin.
In return, the market is experiencing increasing dissatisfaction among entrepreneurs who have such a side and are wondering about added value. To explain them, to make them conscious and to fill them with content accordingly, presents many with a task that they can not fulfill.
The right way: learning, tasting, having fun
Anyone who starts their training should, from this moment on, also try to expand and intensify their own experiences. The least denominator for this is the active use of well-known social networks. It is nice to deal with Foursqare, but it is more helpful to know the tricks and tricks for better interaction rates with Twitter, Facebook and Co.
That is why it helps to complete an internship from half of the training to get an impression of working with social media in one Company to win. What concrete steps are necessary to successfully position yourself in this market, I will explain tomorrow in the second part of this article.
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