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{Date} Workshop at the State Office for Scientific Further Education Saxony-Anhalt: Social Media Strategy for Universities

At 19.03.2013 we have at the Center for Scientific Further Training Saxony Anhalt in Magdeburg held a workshop on social media strategy, from the one Consultation for Anhalt University of Applied Sciences emerged. 1

Content: Social media strategy for universities

In the seminar, which was specially tailored to the needs of higher education institutions, the participants learned how they can use social media in a targeted and strategic manner. The aim was to attract students and Company to inform and convince about their offer of scientific further education events.

Social media strategy for your business

The functions of Facebook, Twitter, Xing and LinkedIn are familiar to everyone - but how do you use the relevant tools strategically in order to make predetermined objectives to reach? How do you even know which social networks to focus on and how do you set a corresponding target? And how do you make the successes achieved measurable and also visible to others?

What is the right strategy?

Building on the latest findings from management theory and social media research, we explain in this seminar how to approach the strategic planning of your social media activities. Here, the participants learn how to set goals, correctly calculate resources and determine the necessary key figures to be achieved. And you will learn which social media channels are most suitable for your personal goals and how you can bind customers to your company in the long term.

from the content

  • Basics of social media strategy
  • Which social media channel for which target group?
  • Resource planning, time management and work organization
  • Set, measure and achieve key figures
  • Community building and customer retention

Who should participate and why?

Marketing and PR specialists, small and medium-sized entrepreneurs, freelancers who already know how to use social media. The seminar conveys the basics of social media strategy for professional use - for the success of your project or company. Please note for: For a specific project-related strategic consultation, we would need more detailed information about the respective project, such as status quo, time and financial horizons, competitors, internal reconciliations / difficulties, external partners (existing / still to be won). 23

Participants: Transfer centers in Saxony Anhalt

Participants were the employees of the State Office for Scientific Further Education in Magdeburt and the transfer centers for scientific further education in Saxony-Anhalt attached to it: These included in detail: Employees of the Anhalt University of Applied Sciences, the Harz University of Applied Sciences, the Magdeburg-Stendal University of Applied Sciences and the Halle Burg Giebichstein University of Art. 57

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