In the seminar specifically tailored to the needs of higher education institutions, participants learned how to use social media in a targeted and strategic way.
The goal was to get students and Company to inform and convince about their offer of scientific further education events.
Everyone knows the functions of Facebook, Twitter, Xing and Linkedin - but how do you strategically use the appropriate tools to achieve predetermined goals?
How do you know at all which social networks you should focus on and how to create a corresponding target? And how can the achievements achieved be measurable and visible to others?
What is the right strategy?
Building on the latest findings of management theory and social media research, this seminar will discuss the strategic planning of its social media activities.
The participants learn how to set the targets, calculate the resources correctly, and set the necessary key figures that must be achieved. And they learn which social media channels are the most appropriate for their personal goals and how they bind their customers to their company in the long term.
from the content
- Basics of social media strategy
- Which social media channel for which target group?
- Resource planning, time management and work organization
- Set, measure and achieve key figures
- Community building and customer retention
Who should participate and why?
Marketing and PR professionals, small and medium-sized entrepreneurs, freelancers who already know how to use social media.
The seminar teaches basics of social media strategy for professional use - for the success of your project or company. Please note for: For a specific project-related strategic consultation, we would need more detailed information about the respective project, such as status quo, time and financial horizons, competitors, internal reconciliations / difficulties, external partners (existing / still to be won).
Participants: Transfer centers in Saxony Anhalt
Participants were the staff of the Landesstelle für Wissenschaftliche Weiterbildung iin Magdeburt and the transfer centers for scientific further education in Saxony Anhalt:
These included: employees of the Anhalt University of Applied Sciences, the Harz University of Applied Sciences, the Magdeburg-Stendal University of Applied Sciences, and the Kunsthalle Halle Giebichstein.
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