The time of how-to's is over
Some say social media would be dead on the dance floor, the philosophers philosophizing about his Arrival in everyday life, which reminds me more of the break-up literacy of the GDR than of what we currently find. And for others, the question arises whether 2014 will be a brand-name.
And then I would like to go to the violent discussion about that Career of social media manager which we recently introduced.
All these contributions have one thing in common: they have understood that we have arrived somewhere and that exactly where and the way forward should be discussed. The time of the how-to's is over - everyone agrees on that quite rightly.
Where are we right now?
But if you ask yourself what comes next, you have to realize one thing: It is no longer about the discussion of platforms or content. Social media has long been an expert field and as such, it is now more recognized.
The Social Media Manager is not a jack-of-all-steam in all alleys, generally has first-class education and training and is above all one: the interface to the community. Nobody knows better than he or she what the followers, fans or whatever you want to name all the people who read the content.
However, the difficulty of putting things into words is evidence of another circumstance that should not be despised: Social media has still not really arrived in our language. For certain terms, standardized terms are still missing.
Here are just a few examples: For people who follow performances in social networks there is just as little a concept as for the performances as such. We are still talking about channels. Originally derived from advertising or communication channels.
Overflows, resuscitations and new beginnings
Social media, but social networks are limited channels. They are exchange, interaction and place of the medial meeting of people of equal interests. For me, this lack of matching terms shows that it is not so easy to describe our condition.
Because all these observations ultimately testify to a circumstance: We have neither arrived nor have we arrived. We are in a shift that many of us have missed in the beginning and whose end is not yet reached even in well-digitized societies.
What everyone needs to understand
In this respect it is currently about two things that every human being has to understand:
- We are in the midst of an upheaval, and we have to follow it to get here. What sounds so succinct is for many elementary - because the change definitely is not Facebook.
- This change has no foreseeable end, so it just for Company The task is to provide experts. A PR consultant is not a social media manager and vice versa - the egg-laying Wollmilchsau has not been invented in this change.
So the question is not a new beginning, but rather a wait, a kind of pause until the majority is on par with the tip before the spearhead splits to new shores and thus loses the connection to the users.
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