Social Media Marketing: What does the future look like?

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Again and again different discussions are held about the same question: where do we actually stand with social media? And: Have we arrived or do not we feel much the same way?


Here writes for you:


Katharina A. Heder Best of HR –®Katharina Heder is Digital Media Manager and Consultant.


The time of how-to's is over

Some say social media would be dead on the dance floor, The next philosophize about his arrival in everyday life, which reminds me more of the GDR literature on the awakening than of what we currently find. And for others, the question arises whether everyone will become a market tar in 2014.

And then I would like to go to the violent discussion about that Career of social media manager which we recently introduced.

All of these contributions have one thing in common: They understood that we have arrived somewhere and exactly this where and the further way should be discussed. The time of how-to's is over - everyone is quite right about it.

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Where are we right now?

But if you ask yourself what comes next, you have to realize one thing: It is no longer about the discussion of platforms or content. Social media has long been an expert field and as such, it is now more recognized.

The Social Media Manager is not a jack-of-all-steam in all alleys, generally has first-class education and training and is above all one: the interface to the community. Nobody knows better than he or she what the followers, fans or whatever you want to name all the people who read the content.

If the words are missing: Social media has not yet arrived in the language

However, the difficulty of putting things into words is evidence of another circumstance that should not be despised: Social media has still not really arrived in our language. For certain terms, standardized terms are still missing.

Here are just a few examples: For people who follow performances in social networks there is just as little a concept as for the performances as such. We are still talking about channels. Originally derived from advertising or communication channels.

Overflows, resuscitations and new beginnings

Social media, but social networks are limited channels. They are exchange, interaction and place of the medial meeting of people of equal interests. For me, this lack of matching terms shows that it is not so easy to describe our condition.

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Because all these observations ultimately testify to a circumstance: We have neither arrived nor have we arrived. We are in a shift that many of us have missed in the beginning and whose end is not yet reached even in well-digitized societies.

What everyone needs to understand

In this respect it is currently about two things that every human being has to understand:

  1. We are in the midst of a change and this must be understood in order to arrive here. What sounds so succinct is elementary for many - because change is definitely not called Facebook.
  2. This change has no foreseeable end, so it just for Company The task is to provide experts. A PR consultant is not a social media manager and vice versa - the egg-laying Wollmilchsau has not been invented in this change.

So the question is not a new beginning, but rather a wait, a kind of pause until the majority is on par with the tip before the spearhead splits to new shores and thus loses the connection to the users.

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  1. Volker Watschounek

    RT @dirste: “A PR consultant is not a social media manager” - On the current state of social media. via @ Profession ...

  2. Dirk Steinmetz

    “A PR consultant is not a social media manager” - On the current state of social media. via @Berufebilder

  3. Markus Isgro

    RT @SimoneJanson: On the current state of social media: what's coming in 2014? -

  4. Thomas Krone

    RT @ communications9: RT @SimoneJanson: On the current state of social media: What's coming in 2014? - - Exciting contributionuf ...

  5. michael thomas

    About the current state of social media: What comes 2014?

  6. Monika Paitl

    RT @SimoneJanson: On the current state of social media: what's coming in 2014? -

  7. Competencepartner

    About the current state of social media: What's coming in 2014 ?: In the past few weeks ... #Profession #Education

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