Expectations of the profession
In fact, the use of social media is now expected in many professions dealing with communication. However, it can not be confused for a long time that the social media manager has completely different tasks.
If the journalist is concerned about providing up-to-date information on his subject area, the PR consultant places his content optimally for the customer as part of a communication strategy, the social media manager is the even more.
In addition to the positioning and creation of content, which could perhaps be best described with the concept of the editorial, the social media manager is concerned with analyzing the content for the interest of the auditorium. Even this could be subsumed under editorial.
In fact, community management - in contrast to the placement of content - means more: social media managers are responsible for the content, the community in the sense of activity and exchange as well as for the evaluation of the placed content.
The first contact for digital affairs
They are an interface between community, PR and marketing. The social media manager is no longer - but not less - the first point of contact for the company in digital matters. As such, this profession must finally be understood.
Many Company have still not understood the specific use of new technologies - and that goes beyond Facebook, Twitter and Co. This requires experts who can only come from social media management. +
New career opportunities offer prospects
Social media managers have not reinvented themselves. The job description, those who work as social media managers, and companies that are looking for qualified staff, ensure that the existing framework is increasingly filled with content.
This creates new career images, new career opportunities and the possibility to focus more strongly than before on the topics that are of interest to them. This is precisely the career potential for onliners: it is a good year for change.
Differentiation of the subject areas necessary
A PR consultant will be able to create content for the field of Social Collaboration, but it is not his job to ensure the activation of the users by using sophisticated methods.
At the same time, however, this also means a differentiation of the specialist area of social media managers: If qualifications and further training are almost exclusively based on Facebook and Co, the needs of the coming 2 years will be much more in the area of social collaboration against the background of user activation and change management processes ,
Many people took the initiative at the beginning of the year and opted for further education or a career entry in the field of social media. There are also trends this year, which should be kept in mind:
- Differentiation of professional images: Social media is changing steadily. At the same time, the discussion about tasks and activities takes a new form. Professions such as the Chief Digital Officer (CDO) are just as big as the Big Data Analyst.
- What is behind it? Behind this are tasks that are directly related to social media. However, these are no longer reduced to the use of social networks. The CDO is the point of contact for all questions about digitization in the company: whether it is about internal or external social networks, new workflows or the removal of reservations is irrelevant.
- You are what you can: While companies in 2014 still have vague job titles, they are increasingly aware of who they are looking for and which job profiles they need.
- What is 2015 about? This is why, even more than in the previous year, the focus is on our own strengths - and the strategic expansion of these. It is no longer an option to be familiar with the usual social media tools. Applicants should be well versed in the landscape of common tools such as dashboards, monitoring tools and the like.
- Content and Nontent: Also 2015 is important to be on the pulse of time and to know the target group. While a very complex process for analysis of the fans and followers had to be done a year ago, there are now a whole series of tools that make this easier.
- What does that mean? This also means that content is no longer a coincidence. The metrics using the content will be identifiable. This means that virality is by no means a random product. It can be planned to some extent by accurate analysis.
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