From the life of a social media manager: Why Facebook and co

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I'm a social media manager, Facebook, Twitter, Xing and Co. are part of my daily bread. And yet more and more often there is a diffuse feeling that many of these messages that I get every day are simply superfluous. And I use Facebook no more. Why? Just read on!

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Here writes for you:


Maja Peters is a social media manager. The name is a pseudonym.


PLING's in the social media forest

It's morning. Yes it is after eight o'clock and I work in the home office. Yes, I'm still tired and just go to shower to go. This sound reaches my ear, which I dream at night: A dull mixture of DING and PLING signals to me: You have mail!

At the same moment that I think about what day is today (iCal, without you I would also lose the feeling for time and space), a small pop-up window shows the sender, subject and the first words.

Fear of the next DONG

I then know if it's more like a church or PLING like an ultrasound smartphone when it makes good news. As soon as I read XING, it makes DONG.

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The naked fear creeps up on me and tells my head that I'm going to get upset - or is it the other way around? I'm still tired and not ready for the outside world when she attacks me ruthlessly.

Wutanfällle about uncreative dreistigkeiten

I click wildly through the area in Safari until I am in the XING rider from Hootsuite (yes, I have a quick look at what else is going on) and see the disaster opening its way: I have a contact request.

I know exactly what will be in there - and the choice is small. The uncreativity is so high that I go on to regularly get tantrums for the audacity sent to me.

Assertive business offers

Just like NOW: My tea is still warm, I have just the first accomplishments of the day and stumbled back from the first tasks back into the house. Black Shadow on Gray Ground: Fits!

I either do not read a test, an explanation in which group I am a member or presumptuous business offers or reasons, why I am an interesting contact.

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You do not have to be there everywhere!

At the beginning I thought I was schizophrenic that I wouldn’t be able to see it myself. Today I am seized with cold anger, which goes away with a short click on the cross.

On some days, when it often does DONG, I consider logging out there. You don't have to be there everywhere. This is exactly why I have Facebook switched off: Because it annoyed me.

Ego booster thanks to event invitations

But somehow I like it so synonymous: This felt 100 event charges / day increases my self-worth in immeasurable. How important I am when I am invited to special events.

I do not want to miss that either - and reach for the tea mug, sip it slowly and start the day freshly showered again in the Social Web: Mostly there are then very beautiful PLINGs.

The catch up of the “professionals”

Unfortunately, my life has changed radically in other ways as a result of the exit from social media. because a large number of people found this a provocation on my part. Was that it? What has changed and why would I do it again?

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The Filterbubble system was crucial for me to know that someone had anonymously blogged to my exit in connection with my profession. This someone was an influential blogger and did not link to the original post, nor were they willing to share a clear argument about the usefulness of the network.

So I was also concerned with other contributions, which I found only by linking to my homepage - that is, targeted monitoring. I came across the cold silence of the industry. Amazing for me in this circumstance is something else: there were and there are people who congratulate me for the courage.

Why is it brave and right to swim against the tide?

Today there are quite a number of blog posts about why Facebook no longer worth it. In essence, it is about the reciprocity of effort and benefit. One topic that is repeated over and over again is the criticism that reach can only be achieved by placing advertising.

I noticed this last year: Facebook regulates who can see my content. As a site operator, one can only hope that the followers will drop by of their own accord. How do you know? Right: From your own homepage, which you own because you own it.

Customer loyalty often plays only a subordinate role

There are social media managers who say they just want to talk to these users. In fact, these are mostly existing customers.

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Corporate goals are often designed for new customers, so that customer loyalty plays only a minor role. This shows the strategic significance of this statement, which is not a Social Media Manager per se, since the goals are broken down to his work for implementation.

I am happy to have recognized the trend

It is one of the key tasks of the social media manager to be able to estimate trends and movements at an early stage. In that sense, I have done a good job when I am the change, which since the end of the year even at large Company arrives, absah.

Today there are a number of people who ask me how I knew it: Actually, the answer is as simple as it is stupid - it was the feeling of my own dissatisfaction that drove me to distance myself from Facebook to take. Perhaps this is one of the most important indicators that we as professionals can use for sentiment analysis: The gut feeling about what we do.

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  1. Social Media Manager without Facebook reloaded: What happened after my outing | PROFESSIONAL PICTURES

    [...] about a year published on BERUFEBILDER at the request of Simone Janson an article about why I facedebook do not use. Then my life changed, because a large number of people felt this as [...]

  2. Katharina Heder

    Hello Mister. Reti,

    Thank you for your feedback. Unfortunately I see it now, which does not prevent me from answering you:

    What moved me to do this was the cold anger - anyone who knows me will be able to confirm this with a smile. I'm just tired of being confronted with all these little things that take up time in a tight workday.

    An example: I was out today from 6 a.m. to 20 p.m. Today alone there was a contact request via XING 4 - and except for one with an appealing, honest and personal text, they all sounded like this:

    Dear Mrs. Heder, we are in group XYZ, you do not want to join my network.

    Since it costs me rather overcoming not lauthals No to scream, instead of simply ignoring or rejecting: But exactly these things are it, which take me the time to answer eg to your posting.

    Another aspect is that, precisely because I deal with it professionally, I also have an opinion on it: In general, I try to address the things that bother me and of their negative influence, I also have knowledge of third parties to address. Whether in my or in this blog does not make the difference: What scares me is more likely, the small number of those who bothered at all.

    Are we all already dependent or have we perhaps yet forgotten to express our opinion?


  3. Simone Janson

    Thanks for the hint - and sorry, because of the link, the post had to be switched off first. Yes, I also thought it was brave, but at the same time it is stupid that you have to find it particularly brave. Says a lot about the group dynamics of social media.

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