Social Media Managerin without Facebook reloaded: What happened after my outing


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About one year ago, BERUFEBILDER published a request by Simone Janson Post about why I do not use Facebook, Then my life changed, because a large amount of people felt this as a provocation on my part. Was that it? What has changed and why would I do it again?

Social Media Manager without Facebook reloaded: What happened after my outing Social Media Manager

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Here writes for you: Katharina Heder is Digital Media Manager and Consultant. Profile

The catch-up of the "experts"

Overview

The Filterbubble system was crucial for me to know that someone had anonymously blogged to my exit in connection with my profession. This someone was an influential blogger and did not link to the original post, nor were they willing to share a clear argument about the usefulness of the network.

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So I was also concerned with other contributions, which I found only by linking to my homepage - that is, targeted monitoring. I came across the cold silence of the industry. Amazing for me in this circumstance is something else: there were and there are people who congratulate me for the courage.

Why is it brave and right to swim against the tide?

Overview

Today, there are a lot of blog posts about why Facebook is no longer worth it. At the heart of this process is the reciprocity of effort and benefits. A subject that is constantly being repeated is the critique of reaching it only by switching advertising.

This I already noted last year: Facebook regulates who may see my content. As a site operator, one can only hope that the followers look of their own accord over. How do you know that? Correct: From the own homepage, which one owns, because one owns it.

Customer loyalty often plays only a subordinate role

Overview

There are social media managers who say they just want to talk to these users. In fact, these are mostly existing customers.

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Corporate goals are often designed for new customers, so that customer loyalty plays only a minor role. This shows the strategic significance of this statement, which is not a Social Media Manager per se, since the goals are broken down to his work for implementation.

Stand today: I am pleased to have recognized the trend

Overview

It is one of the key tasks of the social media manager to be able to estimate trends and movements at an early stage. In that sense, I have done a good job when I am the change, which since the end of the year even at large Company arrives, absah.

Today there are a number of people who ask me how I knew it: Actually, the answer is as simple as stupid - it was the feeling of one's own dissatisfaction, which drove me to take distance from Facebook. Perhaps this is one of the most important gradients that we can use as professionals for sentiment analysis: the feeling of being abdomen to what we do.

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Overview


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  1. Anett Saddler

    RT @SimoneJanson: Social Media Manager without Facebook reloaded: What happened after my outing -

  2. Romi dust

    RT @aschwandenb: What happened after that: Social Media Manager, Katharina Antonia Heder, published why she did not use fb. http: // ...

  3. Katharina Heder

    In addition to the reciprocity, I would like to point out that the role of the EDGE Ranks has been exacerbated by some rules of the game: Who sees a new page, sees content only when several times interacted, ie by its own drive past and interacts.

    To this extent, one has to ask ourselves at this point whether the reach is what one is willing to do. This is also a reference to the strategic use of social networks: it is not about providing content, but of moving people, reaching them and encouraging them to exchange ideas.

    This chain can only work if a) people have already motivated (existing customers / prospects) or b) by diversifying the content in social networks to help increase motivation.

    The latter describes a cross-media marketing in short, which is the first step towards strategic use: connecting existing.

  4. Sylvie

    RT @aschwandenb: What happened after that: Social Media Manager, Katharina Antonia Heder, published why she did not use fb. http: // ...

  5. Barbara Aschwanden

    What happened after that: Social Media Manager, Katharina Antonia Heder, published why she did not use fb.

  6. ricovaltin

    I know the rallies. RT @SimoneJanson: Social Media Manager without Facebook What happened after my outing -

  7. Angela Kuusik

    RT @jobcollege: Social Media Manager without Facebook reloaded: What happened after my outing: About a ... # B ...

  8. Pracht and Eikelmann

    RT @SimoneJanson: Social Media Manager without Facebook reloaded: What happened after my outing -

  9. Competencepartner

    Social Media Manager without Facebook reloaded: What happened after my outing: About a ... # Profession #Education

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