Social Media Manager - the standardization of a profession: The biggest challenge in online marketing?

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We have been discussing the professional image of the social media manager for weeks, Why? Because, as the discussion clearly shows, his area of ​​responsibility remains spongy. Standardizing this job profile may even be one of the biggest challenges in online marketing.

social media future

Here writes for you:


Katharina A. Heder Best of HR –®Katharina Heder is Digital Media Manager and Consultant.


Social Media Manager - what is such a challenge?

When I recently asked myself what I thought was the biggest challenge in onlinemarketing, I answered truthfully that it was the upcoming standardization of the professional image of social media managers. My conversation partner was surprised and had apparently expected a different result.

Basically, we have a professional image, which has neither a fixed framework nor such a content. Social media managers are not often referred to as egg-laying milks, because they are required to do just that.

Social media or facebook-Manager

However, the reality is different as many are responsible for taking care of the Facebookappearances of their customers are responsible. Unfortunately, you actually have to say that they are not social media at all - they are Facebookmanager.

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This example shows the need for an inclusion and exclusion of tasks and activities in order to better distinguish between bloggers, Facebook- and social media manager.

The standardization of a job description - why?

On the one hand, do not even understand Companywhat exactly they are looking for. While in advertising departments the separation between content and marketing (ie monitoring) is very clear, companies do not seem to take that step and often limit social media to being there.

It's all about more. The point is that there are experts who are familiar with their field of expertise. Social media is still the entirety of the technically supported communication and so it is time that specialists identify themselves as such and experts are recognizable as such.

Conclusion: A log way to go

All of these statements should no longer seriously surprise anyone, and yet this article will again make waves. Why? Because many feel trodden on their feet when their employer mainly Facebook makes and therefore other doors are not possible.

Dear Readers, do not worry: It's not about putting you in a worse position, just supporting your position so that your job gets easier and you can not be deducted for tasks that are not yours.

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