Egg laying wool milk was yesterday
In essence, many social media managers have a relatively broad portfolio. A specialization in the narrower sense can or could not be done so far, because the claim was mainly to advise the customer holistically.
The complexity of the platforms and the different orientations show, however, in many case studies that the pure knowledge and daily use is not enough for a professional implementation of projects.
Good advice can be expensive in crises
Just recently, the example of a raffle showed that good advice can often be very expensive if social networking guidelines are ignored.
In this example, Romy Mlinzk made a very good review of the problem, including the perspective of the training company, as part of a blog contribution. In essence, it is clear that the quality of the training does not necessarily depend on whether someone is doing good or bad work in his or her profession.
The consequence of such examples can only be that one is specialized.
Facebook 1, rest not available?
However, this does not mean to ignore the other platforms, but to engage more intensively in the networks, which are particularly important and in combination give a good overall picture, and to advise customers mainly in this segment.
It is questionable, however, whether it is, for example, wise to focus only in image and video networks.
Credible and reliable
For the customer - and this is no less important - this approach has the advantage that he can rely on the provider, since he can assume the competence in all areas and this includes an increase in the credibility of the entire industry.
This opens up new perspectives for the many social media managers, since the specialization may have a different effect and thus create new business potentials.
The quality of work is increasing
However, the quality of work performance continues to increase, as concentrating on certain tasks allows the more effective use of existing resources: For example, those who previously had to look after Facebook, Twitter and Google + had less time to take care of developments on Twitter.
Not to mention using things like Vine. If Google is gone now, because there is not the core competence, then this opens up further possibilities in the intensity of the care of the other channels.
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