It has never been so important for companies to be on the cutting edge of time. If you do not actively use Facebook and Twitter for your company, you will soon be forgotten in the Internet-based society of the twenty-first century.
Therefore, it is essential for companies to expand their corporate communications to social media and to continuously improve their presence. But many companies ignore this trend and seem to be satisfied with traditional marketing methods. A fallacy, because who does not pay attention here, can quickly be sidelined.
Targeted marketing without scattering losses
Users no longer pay attention to the reference lists of companies' websites when evaluating products and services. The number of likes and the comments on the Facebook or Twitter pages are much more important. They suggest trust and reflect satisfied customer expectations.
Anyone who does it smartly can integrate their own product or the offered service into the everyday life of consumers through active social media management and strengthen customer loyalty without scattering losses.
Problems and dissatisfaction can be discovered and eliminated more quickly. Vertical company communication is shortened and optimized - always taking into account the viral effect of a well-managed contribution or video, whose distribution by the fans of the site can take far larger dimensions and go faster than classic poster advertising can do.
How remote universities and universities react to the trend
Universities and universities have responded to the trend and offer further training in the area of social media management. As well as the ILS or the Fernakademie for adult education in Hamburg.
Both the ILS (Institute for Learning Systems) and the Fernakademie für Erwachsenenbildung in Hamburg (Germany) are among Germany's largest telecommu- nications schools and offer state-approved further training to social media managers.
Extent of the distance learning
The Fernstudium extends over a period of 12 months at both schools and prepares the participants, in extensive online tutorials, for the independent use of different social media channels, in their own company. If you want to take more time, you can extend your studies period by 6 for a further period of time.
It is important that both institutes get along without the use of classroom seminars and thus the study can be completed comfortably from home. For the processing of the 13 study brochures, as well as the online tutorials, you should expect a workload of about 8 hours a week.
Without attendance, but not quite cheap
Unfortunately the distance study with a monthly rate of 139,00 € per month is not quite favorable. However, there are various possibilities for funding the federal government and the Länder such as the BAföG, or the state education vouchers, which can be used to finance the distance learning program.
However, the two distance learning courses are not the only social media training courses: institutions such as the IHK, the German Press Academy, the Grundig Academy or the Cologne University of Applied Sciences offer partial on-the-job training.
In addition to German providers, there are also further training courses in social media in Switzerland, for example at the Zurich University of Applied Sciences or the Swiss Center for Marketing, Advertising and Communication.
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