I got up Best of HR – Berufebilder.de® already often dealt with the topic of social media training and now also advise willing to further training on this topic.
So I found in my post Practical tips for selecting a social media study that a high-quality social media education does not necessarily have to be expensive.
What is the market?
In "Nobody can do anything" I explained in detail, Why the social media industry needs to specialize - because, as in every other area, there must be experts for different topics.
In The cross with the social media practice I have finally dealt with the new Master concept of the University of Anahlt, which has recently offered a new and comparatively favorable social media study course.
Content of the training: Quality is important!
Finally, I asked heretically the question whether Social media is the new nail design in the face of an expected flood of graduates, where the quality is far from clear. Paying attention to what you learn in further education is therefore becoming increasingly important.
In general, however, a development - even in my previous articles on social media training - is rarely highlighted: the differentiation of discipline into different areas of activity. I would like to deliver this structure now.
Online Marketing Manager (OMM): The strategist behind the executive
The OMM plans actions, is responsible for the calculation of the ROI and discusses with the customer all measures on the online activities. He is either a social media manager with corresponding training or - and this is not unjustified - a graduate business manager with a focus on marketing.
This is based on the requirements to be met. In addition to the calculation of the ROI, this also includes precise planning in numbers, which costs are to be paid to the customer, which result is to be expected and which options are available as an alternative.
On the whole, he is the analyst with whom all threads have converged.
Mobile Marketing Manager (MMM): the hipster between OMM and SMM
The MMM plans actions that are especially suitable for mobile devices. Its task is also to implement existing actions for mobile devices and to advise the OMM in the decision-making for the implementation of new measures.
In contrast to the SMM, it is concerned with the existing changes in mobile usage, ie apps on smartphones and tablets, as well as their usability to ensure.
An advanced training in mobile marketing is an advantage - but you should also have basic programming skills to be able to change or even to understand small things about applications, which changes when it comes to mobile applications.
The SMM is increasingly taking on an executive role, ie it is responsible for the design of content in consultation with OMM and MMM. It fills the individual social media channels and interacts directly with the users:
He forms the bridge between Company and users - he is virtually in the center of attention for everyone involved. The training paths are still different + should be based primarily on the future career field.
Conclusion: The continuing education market is differentiated as fast as it is growing
In essence, the market is open to many professional groups and still in growth: applicants should, however, examine for themselves which tasks they have grown up to and which work they are still comfortable with:
A programmer will not necessarily feel in the role of the ramp, and the strategist will get problems with technical questions in the sense of mobile marketing.
This is why it is important to make this differentiation, and for many social media managers, this means that they will be much better positioned in the future by developing their own specialization.
More knowledge - Podcast, PDF download, eCourse or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).