All Social Media Academy or how to keep track of: differentiation of social media training

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The offer of social media training is broad and confusing: not only social media academies offer further education, but also universities, private further training institutions or the traditional IHK. Time for an overview. social media education

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Here writes for you:

Katharina A. Heder Katharina A. HederKatharina Heder is Digital Media Manager and Consultant.


Social Media Continuing Education: Counseling Dead Not!

I got up Best of HR –® already often dealt with the topic of social media training and now also advise willing to further training on this topic.

So I found in my post Practical tips for selecting a social media study that a high-quality social media education does not necessarily have to be expensive.

What is the market?

In “Nobody can do everything” I explained in detail Why the social media industry needs to specialize - namely because, like in any other area, there must be experts for different subject areas.

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In The cross with the social media practice I have finally dealt with the new Master concept of the University of Anahlt, which has recently offered a new and comparatively favorable social media study course.

Content of the training: Quality is important!

Finally, I asked heretically the question whether Social media is the new nail design in the face of an expected flood of graduates, where the quality is far from clear. Paying attention to what you learn in further education is therefore becoming increasingly important.

In general, however, a development - also in my previous articles on social media training - is only rarely examined: the differentiation of the discipline into different areas of activity. I would now like to provide this outline.

Online Marketing Manager (OMM): The strategist behind the executive

The OMM plans actions, is responsible for the calculation of the ROI and discusses with the customer all measures on the online activities. He is either a social media manager with corresponding training or - and this is not unjustified - a graduate business manager with a focus on marketing.

This is based on the requirements to be met. In addition to the calculation of the ROI, this also includes precise planning in numbers, which costs are to be paid to the customer, which result is to be expected and which options are available as an alternative.

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On the whole, he is the analyst with whom all threads have converged.

Mobile Marketing Manager (MMM): the hipster between OMM and SMM

The MMM plans actions that are especially suitable for mobile devices. Its task is also to implement existing actions for mobile devices and to advise the OMM in the decision-making for the implementation of new measures.

In contrast to the SMM, it is concerned with the existing changes in mobile usage, ie apps on smartphones and tablets, as well as their usability to ensure.

An advanced training in mobile marketing is an advantage - but you should also have basic programming skills to be able to change or even to understand small things about applications, which changes when it comes to mobile applications.

Social Media Manager (SMM): The Rampensau

The SMM is increasingly taking on an executive role, ie it is responsible for the design of content in consultation with OMM and MMM. It fills the individual social media channels and interacts directly with the users:

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He forms the bridge between Company and users - he is virtually in the center of attention for everyone involved. The training paths are still different + should be based primarily on the future career field.

Conclusion: The continuing education market is differentiated as fast as it is growing

In essence, the market is open to many professional groups and still in growth: applicants should, however, examine for themselves which tasks they have grown up to and which work they are still comfortable with:

A programmer will not necessarily feel in the role of the ramp, and the strategist will get problems with technical questions in the sense of mobile marketing.

This is why it is important to make this differentiation, and for many social media managers, this means that they will be much better positioned in the future by developing their own specialization.

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