Why Social Entrepreneurs are on the Rise: Future Trend Companies and Social Responsibility



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Business models that are committed to sustainability are in vogue. But why is that?Why Social Entrepreneurs are on the Rise: Future Trend Companies and Social Responsibility Social Responsibility

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Innovations in non-innovation areas

Overview

With the trend towards becoming a social entrepreneur, the late-industrial societies around the world are fulfilling an old dream that is gradually gaining shape: making their way to the "good society", the "goodciety", with "social innovations".

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Such social innovations are currently frequently found in sectors that are remote from innovation, such as the education sector, health care or precautionary measures. They also define a whole new and exciting concept of innovation.

The Swiss cappuccino model as a model

Overview

An example of this is pension provision in Switzerland, which is based on three pillars ("cappuccino model"): compulsory statutory insurance, funded occupational pension plans and voluntary private provision.

The effect: The Swiss are staying much longer in the profession and are - as far as demographic problems - much calmer.

Away from the conflict market. Country

Overview

Social innovation requires a change in paradigms, which is adopted by the old conflict - more market or more state. Social innovation arises when the different actors of society re-connect and cooperate creatively.

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It is about co-ordinating cooperation and not about the dispute over responsibilities. Both sides benefit from the greater coexistence of state and private sector players.

The moralization of Company booming

Overview

"Only if social capital grows alongside economic capital does sustainable prosperity emerge", say the authors. This realization is becoming more and more prevalent among large companies and corporations, which have to fear for their legitimacy and thus for the loyalty of their customers.

That is why we are experiencing a tremendous wave of "moralizing" companies. Although some announcements are hypocritical as "greenwashing", a new type of business is gaining ground, with social and ecological commitment placing the marketing department at the center of added value.

Manager with social responsibility

Overview

An example of this is, for example, the sporting goods manufacturer Puma, which was one of the first companies to compile a full environmental audit to quantify the total environmental damage caused.

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How neglecting the ethical question can tilt an entire market segment, the decline of the Schlecker empire shows. The drugstore chain dm, the flagship of ecosocial responsibility, is on the other hand on growth.


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  1. Laura

    Social responsibility is an increasingly important topic, especially as an entrepreneur. It's great that you've picked that up. For me, your blog is one of the best HR and career blogs ever. If not the best ever!

  2. Simone Janson

    Hi all,
    thank you for the stimulated discussions.
    It's not just being nice - everyone clearly still thinks of themselves first. However, companies are beginning to realize that being ethical and moral is an asset to them, and that it can end badly if they do do not do.

    • Philipp Reinhardt

      That is the point. First and foremost, an entrepreneur is ultimately concerned about gaining profit, and that is also legitimate. Nevertheless, many [potential customers] have a consciousness or a neutral form of a collection of moral values ​​that implements a sense of responsibility towards "society" (let us say: the majority of people). So, if the entrepreneur does not follow these feelings, or at least take them into consideration, the image of his company will be damaged and the stimulus reduced to the target group.

  3. Philipp Reinhardt

    which is similar to the subject, other case:

  4. loki

    Hallo,

    nice that times someone writes about social intelligence in enterprise. The Swiss pension model, I think the best way, If times one of the bearers fails, can go the least wrong.

    What has always happened with companies like Schlecker in the long term is not a single case.

    LG.

    loki

  5. Philipp Reinhardt

    The idea of ​​networking and the break-up of the conflict of interests of the state market is quite nice, "I am lacking in faith": I do not recognize a common interest, but that is precisely the substance of this SM conflict, namely private interests superficially with the common good can not be reconciled. And unfortunately, I take too few examples, in which decision-makers in the economy use larger profit margins and more - well, let's be idealistic - use justice. This alone is difficult because they have to be justified in front of the investors / shareholders and they want more profit and thus an increase in their investment capacity.
    Where is the paradigm shift? A rethinking would take place if one exchanged this short-term perspective for sustainable concepts, yes, yes, we already have everything? For me, that's mostly rhetoric. Does anyone have examples of a big company that is seriously and demonstrably pursuing this course AND that it is not "dictatorial", ie where not a single, let's say environment-conscious entrepreneur has sole power of decision?
    ...

  6. Uwe Hauck

    Why Social Entrepreneurs are on the Rise: Future Trend Companies & Social Responsibility | Berufebilder by ...

  7. Julian Valkieser

    »Why Social Entrepreneurs are on the Run: Cappuccino Model«

  8. Oelze Consult

    #Professional Why Social Entrepreneurs are on the Rise: Future Trends Corporate & Social Responsibility

  9. SOLCOM

    Future Social Responsibility: Why Social Entrepreneurs are on the rise #Business RT @HolgerFroese

  10. Pascal Maurer

    Why Social Entrepreneurs are on the Ramp: The Future of Business & Social Responsibility:

  11. Holger Froese

    Why Social Entrepreneurs are on the rise: The Future of Business & Social Responsibility #Business

  12. Martin Reti

    Why Social Entrepreneurs are on the Rise: Future Trend Companies & Social Responsibility | Jobs image ...

  13. Martin Reti

    Topics I would like to read more: Moralisation of companies and social innovation

  14. Deutsche Bahn

    Why Social Entrepreneurs are on the Rise: Future Trend Companies & Social Responsibility

  15. Liane Wolffgang

    Why Social Entrepreneurs are on the Rise: Future Trend Companies & Social Responsibility: Last Week ...

  16. Simone Janson

    Why Social Entrepreneurs are on the Rise: Future Trend Companies & Social Responsibility

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