Social Entrepreneur and Eco-Tourism in New Zealand: Business plan in the rainforest



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We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Disclosure & Image Rights: Picture material created with a free provided camera of our sponsor Olympus. The Dutch tourism company TravelEssence took over our costs for flights, domestic flights and food for a research trip to New Zealand. Picture material created with a free provided camera of our sponsor Olympus. , Picture Location: Te Urewera National Park.

Joe Doherty is Maori of the tribe of Tūhoe and runs an eco-tourismCompany at Te Urewera National Park near Roturura. On the way, he worked for the government and financed his studies with wild boar hunting.


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Study funding by boar hunting

Overview

Joe grew up here in the mountains of the Te Urewera National Park - in modest circumstances and without electricity. He left his home in 1973 to study in Wellington. Life in the big city was a big change for him, he says. "But my parents always encouraged me to educate."

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He had financed his studies through government funding - but also partly through the hunting of wild boars, which he brought as a hitchhiker to Wellington and sold there for good money.

6 Years at the New Zealand National Museum

Overview

Following his studies, he spent 25 years working for the government, spending most of his time in Wellington. Joe worked hard at this time to become a government organization manager.

Among other things, he worked for six years for the Te Papa Tongarewa, the New Zealand National Museum, in which the Maori culture plays a decisive role.

Money and career do not make you happy

Overview

But at some point, I realized, "I had a job and a lot of money, but it did not feel full." Then he started dealing with climate change and the environment.

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And soon realized: "I was part of the problem by wasting resources unnecessarily and accumulating things." And he confessed that he prefers his own Company wanted to start up and return to his homeland.

Social Entrepreneur and Eco-Tourism in New Zealand: Business Plan in the Rainforest Social Entrepreneur and Eco-Tourism in New Zealand: Business Plan in the Rainforest

Businessplan according to Stammestradition

Overview

So he developed the concept for his ecological tourism in close cooperation with his tribe. The goal was that the tribe not only receives its forest area, but also reforestation operates.

The company should also provide jobs and income in environmental protection for young people. "The communities are very poor," says Joe: "There was hardly any headwind in implementing my plans."

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Hikes and bush camp

Overview

His company, Te Ureweratreks, now offers various hiking tours through the National Park where visitors can learn the local fauna and flora as well as the history and culture of the Tuhoe, a bushcamp and a tree planting project.

"We offer tours from 45 minutes to four or five days," explains Joe. "People sleep on the way in tents or huts that we built. We take care of the food. Some tours are also done with horses. "

An entrepreneur who does not want to become too big

Overview

Joe currently has about 500 guests a year. The bushcemp can accommodate up to 20 score equals. "If 1000 guests came in the year, the company would run really well and also throw away enough money for the tribe and social-ecological projects."

"We're not allowed to be too big either," says Joe: "Personal contact with customers should be maintained, that's an important part of the project."

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More about the social entrepreneurial approach can be found in the second part of my article.

How sustainable is tourism?

Overview

Joe's clients come mainly from New Zealand, Europe and the USA. He's already trying to get acquainted with more accessible regions like China or India and talked to travel agents there. But they would have waved off: "Indians and Chinese do not travel!" Was the statement.

Finally, I ask Joe: How sustainable can tourism actually be, with which we have to fly halfway around the world? "A good question," says Joe. "I think we would have to slow things down a lot and travel with sailing ships, for example." He also has no real solution to this contradiction.

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Overview


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  1. Sven Menterich

    This is probably only possible in New Zealand.

  2. Maria A.

    Great post, keep it up.

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