Successful as a Social Duckpreneur: How to found and organize a sustainable tourism company?



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We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Disclosure & Image Rights: Picture material created with a free provided camera of our sponsor Olympus. The Dutch tourism company TravelEssence took over our costs for flights, domestic flights and food for a research trip to New Zealand. Picture material created with a free provided camera of our sponsor Olympus. , Picture Location: Oudegracht 366, Binnenstad, Netherlands.

Anyone who wants to realize their own ideas as entrepreneurs has a hard time: investors and banks are often hard to convince themselves of when something new is planned. In the end, it is often only possible to break through. Like the founders of TravelEssence.

Successful as a Social Duckpreneur: How to found and organize a sustainable tourism company? Martin Klug

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Tourists from passion

Overview

During the ITB in Berlin, Martin Klug, sponsor for my research trip to New Zealand, told me about the founding history of his travel company, which had almost failed.

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For Klug and his companion Andrew Morten needed a sound database system to implement their idea of ​​promoting small green tourism projects in New Zealand and Australia - and funding for it. And that was the problem!

The investors waved

Overview

"100.000 to 200.000 Euro per year we had calculated. But the potential investors simply said, Good luck guys' - and we were on our own. Even with the bank loan did not work: "When it comes to invest in a new idea, Holland is not better than Germany," recalls Klug.

So the two screwed down their claims, thought about what they need urgently, invested approximately 15.000 Euro from their savings into a database programming and started.

Customers expected something completely different

Overview

It's much harder, Klug says, to bridge the start time. "You can not expect a quick success - of course we still have MBA students," he grins ironically. The first year had to finance the two completely out of their own pocket, until the idea gradually established.

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That was also because it was so difficult because potential customers have expected something completely different: "The Netherlands is a classic market for RVs - and we had set in the mind that just not to offer," said the travel entrepreneur the daring venture.

Bed and breakfasts, Maori and reforestation instead of CO2 slingshot

Overview

And he gives reasons for the unusual idea: "Because motorhomes are not just a huge CO2 slingshot, they also prevent you from getting to know the country and its people, because you're out and about all the time."

"At first, therefore, there were almost only requests for RV trips, because the potential customers just knew that. And we had to convince a lot of people that they have more exciting stories to tell when renting a car, staying in small cottages and bed and breakfasts, spending a day with Maori and planting trees in the jungle, "says the entrepreneur In the Te Urewera National Park on the New Zealand North Island also started its own reforestation project.

"We do it the way we want!"

Overview

In the meantime, reports Klug, the two were on the verge of giving up: "We thought nobody wanted what we offered. Out of frustration, we even started to sell camper vans in the meantime. "

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But over time, a certain fatalism would have set in: "We wanted to do this either in our own way - or not at all. For how do I want to sell someone something that I'm not convinced of? "

Successful as a Social Duckpreneur: How to found and organize a sustainable tourism company? TravelEssence Team

Expansion that raises new questions

Overview

At some point, the customers had understood what the entrepreneurs were all about - and then it went, as Klug says. Today, TravelEssence has six employees and 2010 expanded Company also to Germany.

The growth, however, raises new questions: "Developing one's own ideas and bringing them forward is great. But of course you have to take care of things that you might not want to do - payroll accounting, for example ", philophopically clever.

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The golden middle path to healthy growth

Overview

The fear of the treadmill is still to be noted. At the same time, however, he knows that a certain growth is necessary to make small, sustainable tourism projects that would otherwise be lost in mass tourism at all economically viable.

The famous search for the golden middle course just: "It's about a healthy growth, not a compulsive craving for more," Klug makes clear the differences.


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  1. fotokunst66.de

    Successful as a Social Duckpreneur - Part 2: How to found and organize a sustainable Tourism Un #Business

  2. sunnymoon_hh

    Successful as a Social Duckpreneur - Part 2: How to found and organize a sustainable Tourism Un #Business

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    Successful as Social Duckpreneur - Part 2: How to found and organize a sustainable tourism company

  5. Monika Paitl

    Successful as a social entepreneur - part 2: How is a sustainable tourism company founded and organized?

  6. Simone Janson

    Successful as a social entepreneur - part 2: How is a sustainable tourism company founded and organized?

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