Lifelong learning - who rested, rusting: the TÜV for entrepreneurs and self-employed

We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR -® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Cover illustration via Amazon.

Job profiles change rapidly today, sometimes faster we can look. This is exactly what the lecture by Gunther Dueck at the re: publica made clear again. Therefore, lifelong learning is no longer a phrase - and it should not be for entrepreneurs too. Tips on how to manage it.

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By the way: You will find an overview of the handpicked recommendations of our editors in our section Editorial book tips!

Here writes for you: Wolfgang Hanfstein is co-founder and chief editor of, the leading bookstore for executives, entrepreneurs and self-employed persons. Profile

Entrepreneurs also have to stay on the ball


Lifelong learning has long been a reality for employees. Hardly anyone is doing the job at fifty with twenty. And for many, qualifications have already exceeded the half-life after just a few years.

What is often overlooked: for Company and craft businesses is exactly the same. If a bakery used to be handed down from generation to generation, significant innovations and investments are needed today if such a company is not to disappear from the scene.

The change is coming


It makes no difference whether it is an industrial company, a craft or a service business.

In her new book, "Anders und nicht Kunstig," the mid-market consultant Cay von Fournier and the marketing specialist Silvia Danne show what medium-sized companies need to get hold of in order to do well in the future.

A bag full of good ideas


In "Anders und nicht Kunstig", the authors are tearing up all important corporate divisions. From the product to pricing and marketing to the customer. Her concern is to show through many useful examples from the field, where the rabbit is going.

So the whole thing is not a textbook in the sense of "Do it that way!" But a source of ideas, bursting with food for thought. And above all with many good questions. Because as an entrepreneur consultant with a lot of experience, Fournier knows that ultimately he can not offer any solutions. What he can do as a consultant is to point out new ways, to give inspiring examples and to encourage reflection.

Not at all costs


Unlike many consultants, Fournier also knows that it is not about being different or striking at all costs. On the contrary! Using the example of the successful VW Polo model, the authors show how useful it is to be in the middle of the process.

It is important that you know exactly what you are doing. And that shows what you can do! The rule is: "Invent yourself permanently, but always stay true to yourself." A big task and certainly not a simple program. But also a task that must be tackled.

A tight ride through the company


On the 250 pages of the book the authors shoot from all tubes. Impossible to do it all. But that's not the point. "Different and not good" is a kind of TÜV for self-employed and entrepreneurs.

It is ideal for tapping the company into rusty areas and optimally adjusting the engine. Conclusion: For entrepreneurs and self-employed a tiring ride through their own business. Many interesting and good ideas for every single point of the value chain.

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  1. Tanja Handl

    Very interesting and really many practical examples. Thanks for the great hint!
    Best regards, Tanja

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