{Study} This is what professionals without a university degree want: job security from the employer


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Even in DAX boards there are managers without a university degree. For, despite academization, non-university professionals are an attractive target group for employers. Our study shows what they are made of Company expect. And that's first and foremost: job security!

Universum_Pachraftstudie 2014_Karriereziele_Infografik

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Stefan Lake Best of HR – Berufebilder.de®Stefan Lake was 2011 Country Manager Germany for the employer branding consulting firm Universum from February 2017 until March.

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Professionals without a university degree?

The academization of our working world is progressing: Where in the past often a vocational training sufficed, it must all too often be a completed study. But Company who, for whatever reason, complain about a shortage of skilled workers, are well advised to rethink and also target well-educated professionals without a university degree. In addition to commitment, they often bring with them practical experience.

But what makes companies inverse for this target group at all attractive? To find this out, we interviewed professionals without a university degree, which career goals they pursue, and which companies are particularly high in their favor.

Job security before work-life balance

While a balanced work-life balance has been the most important career goal for students and young professionals with an academic background for years, young professionals have no academic background, and the goal is to pursue a safe and stable job in the first place. About three-quarters of the experts said in the survey that job security is particularly important to them.

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Looking at female and male professionals separately, women's desire for job security is even more pronounced than in men: job security is a particularly important career goal for 81 percent of women but only for 71 percent of male professionals. Second place in the long-term career targets is a balanced work-life balance. It is seen as a particularly important career goal by more than half of respondents. Being a leader with a leadership role is an important career target for two-fifths of respondents. Less is an international career and community orientation.

What are the expectations of the company?

If you ask the experts what makes them an attractive employer, they have an attractive basic salary, a high income in the future, and recognition of achievement at the top of the wish list. Also a secure employment, a friendly work environment and respect for the employees are important drivers of the employer's tract.

An inspiring manager is someone who develops and promotes them in their personality, who has a good management style, communicates openly and sets clear goals. Particularly sought-after benefits include the company's share of the company's profits, support for retirement provisions and bonus payments.

Universum_Facharbeiter-study 2014_Dreiber der Attractiveness_InfografikMedium and large companies particularly popular

The preferred size of the specialists is medium-sized companies with 100 to 500 employees. For a medium-sized company as the next employer, one-third of the interviewees spoke out.

But very large companies with more than 1000 employees and large companies with 500 to 1000 employees are also popular - they are the favorites of around a quarter and a fifth of those surveyed. The very small companies with fewer than 10 employees find it difficult: only 4 percent of those surveyed want them to be their next employer.

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Mostly satisfied, one fifth willing to change

More than half of the skilled workers are satisfied with their companies, and about 40 percent of the respondents say that they are not interested in changing employers.

Nevertheless, 18 percent of the specialists are interested in a change within the next 12 months. Asked what they would do to apply for another job, the overwhelming majority (79 percent) says that a change would be possible if they were offered a better salary.

Automotive industry most attractive industry

As in the rankings of students and professionals with an academic background, companies in the automotive industry are among the leaders in the rankings, even among specialists without a university degree. In both the commercial and technical professions, the builders are the center of excellence.

Audi, BMW and Volkswagen are ahead, followed by Google in fourth place, ProSiebenSat1.Media in fifth place and Porsche in sixth place. The Bundeswehr takes seventh, followed by Siemens, Deutsche Lufthansa and IKEA Germany. Audi, Porsche and BMW are ahead in the technical area, followed by Volkswagen, Google, Siemens, Daimler / Mercedes-Benz, Lufthansa Technik, BASF and the Bundeswehr.

Universum_practice study 2014_Top Ten_Kaufm. vs Techn. vs Gesamt_Infografik

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Make tailor-made offers to skilled workers

Even if the rankings of the top companies differ only in detail from specialists and academics, companies should remember that specialists have significantly different expectations from employers than academics.

This is a challenge for company executives, as they must inspire both talents with a university degree as well as specialists for their tasks and their companies. It is only when the companies succeed in making suitable offers and coordinating their wishes to their wishes that they will be able to meet their needs in the future.

More about the studies of Universum http://www.universumglobal.com and http://www.employerbrandingtoday.com/de/


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  1. Jennifer

    I have only had bad experience with vocational training!

    Learned a job where you can only become a specialist if you crawl someone's butt for it. For years there was no further training available on the “market” where you can continue your education independently; it has only recently been available as distance learning. So I was locked in the job like in a dead end without a high school diploma - it also bores me completely. It is designed for secondary school graduates, but I had secondary school with 1,5.

    I then made up for my Abitur as a part-time job, so that I had more freedom to choose a career, lasted 3 years of evening school, precious life time is gone again, where you actually need time for other things. Then drove to university every day part-time - Bachelor of Science. I don't know if I can find a job with it. But this professional training was a total waste and waste. There are no attractive positions, for the good positions I would have needed further training, which you could not get on the “free market” - I would have paid for it if there had been something!

    now I have to try to find something with my studies. For me, the job is totally under-demanding mentally, I can only warn against it, some training courses are worthless for the job market if you cannot do advanced training. BECAUSE: in my industry there is a complete academic course, but for many there was no further training, and most job advertisements look for further educated people. For a good 10 years there were hardly any jobs for my job and if so then only bad ones, ie bad pay, always only 2 pay groups, jobs only dreary - bottom drawer.

    if I can't find anything with my studies, I want to apply to the pension insurer for retraining - the job is just terrible - the quality of the jobs is not available. I think it's a cheek to offer such dead ends as vocational training!

  2. Martin

    I maintain that 70% of employees simply have a safe job without much demands. In the medium term, all jobs are no longer fun, which is left over and the job security is important.

    • Simone Janson

      Hello Martin,
      that in the medium term, all jobs are no fun, I can not sign so: one must, however, sometimes change something and that requires just courage. If you do the same for 30 years, I can already imagine that in the medium term is too boring. But such jobs will become rarer in the future.

      • Jennifer

        Change something in DE ???? THAT is difficult here - after all, ALL educational measures must be completed by 30, a maximum of 35 there is Bafög for graduates of 2nd education

        take a look at the last ARD Monitor broadcast - long-term unemployed people who are banned from retraining themselves. There are too few retraining opportunities, even part-time! Only 0,2% of the companies in DE offer part-time training, for example

        If I compare it with Canada, then in Canada, optionally also Sweden, Finland, Norway, however, you can RETRIEVE retraining and further training yourself than in DE - by further training I explicitly mean access to non-consecutive offers instead of always staying in the same profession. THAT is very, very difficult in DE in real life.

        I have compared 3 years as hobby education systems internationally and the DE in both horizontal and vertical is not particularly open.

        This generates long-term unemployment, makes it difficult to change jobs and creates a culture of accuracy of fit that is a hindrance, as lateral entrants are often despised. In other countries like Canada, for example, I can learn a very wide range of educational programs and that in a relatively short time - for example environmental technicians - there are programs in one year, two years - etc. also part-time! A lot is also easier for newcomers. I always call something low-threshold offers, i.e. offers that are also feasible part-time, also part-time and for the unemployed.

        exactly what I would have needed before I was allowed to throw myself in DE in a 7-year second educational path - I am annoyed by this waste of life. Similar to Canada, it is also in NZ, AU, Korea and other countries. I do pay fees, but these programs exist and not everything always takes a full 2 years or more. Lateral entry must be much easier in DE - I see major deficits there.

        • Simone Janson

          Thank you for your exciting comments. Would not you like to publish something about the comparison of educational systems? That would be interesting for many people and is a very complex topic. In Germany, of course, this is on the one hand a mentality problem: In many minds, there is still the belief that it is best to do a job from education to retirement. Lifelong learning is often just a hollow phrase. Unfortunately, the permeability between the dual vocational training system and academic training is not very permeable in both directions, and I often have the impression here that it is about safeguarding professional interests. On the other hand, in Germany there is always a strong focus on financial statements, also because there are no real alternatives to the aptitude test. In this context, I took part in a discussion last year that dealt with competence-based work and wrote a two-part article about it. An interesting point was the question of what happens when we look at self-development skills instead of degrees.

  3. Universum specialist study: What counts is security - Employer Branding Today by Universum Quarterly - Germany

    [...] Job pictures: Study shows what skilled workers without a university degree want: job security from the employer [...]

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  6. Mats

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