Sixt uses anti-castor demo for advertising
Since yesterday, protesters have been trying to stop the Castor in the Wendland and take part in serious blockages in the case of seat blocks. Now, one may think of the idea as to what one wants, there are even people who think that the demonstrators are themselves to blame, others have understood how important it is to put a sign here.
Now you can stand by how you want it: I thought it was blatant, what makes automaker Sixt out of it: The anti-Castor demonstration on Saturday they used as a forum for their gurilla marketing campaign. Here are a few photos:
communications consultant Tapio Liller put on his blog the video of the action and commented on the same subject and objectively, while personally distancing himself from the action, but still provided an apt analysis: "But political correctness has never interested Sixt in advertising ConceptTo cross borders and at first sight are so little related to the brand. There is always a bridge. I doubt that the protesters in the Wendland were the addressees of the action. She uses - morally misused - the occasion to convey a very simple message: Sixt is cheap. Sixt has never been solidarized in my memory with any political goal. Why, even if it is the fun faction on the net - and that's my main addressee - it just fun. This can be reprehensible and tasted but the brand will not hurt in the long term. "
... and reactions
Sixt has thus achieved above all: attention in the net. Also on Twitter! One can see very nicely how the mood in the net gradually changed: First of all, only experts discussed the action from Werbersicht positively or neutrally. It was only gradually that more and more negative and despicable voices joined the Twitterstream.
A really constructive comment comes from @ Wissenschaftsagentur. She writes: "It would have been brave: 'not even sixt would transport that' '
ZEIT ONLINE promotes batons
Pretty much lost in the whole Sixt outrage another advertising detail, the ZEIT ONLINE works in collaboration with Google - albeit unintentionally, and drew the attention of Jakob Fricke:
In an article on the anti-nuclear protests in Wendland was advertised by Google-Adsense, for batons and stun guns. Of course, this is anything but fitting in this context, but once again shows how difficult automated advertising can be - I have already dealt with this extensively in this article.
Google also learns
Apparently it is also different: The advertising, which now appears under this article, is absolutely appropriate!
Extreme shock advertising is still harmless!
At the end of the day, Michael Prätorius of the Isarrunde made me aware of these advertisements, which should deliberately shock their viewers. Compared to the Sixt action with the Castor, I found the still aesthetic and tasteful.
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