When future trends become successful start-ups: assistant in the shopping jungle


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I have 2009 in my book 30 Opportunities for start-up entrepreneurs - business areas with a future and later in the Süddeutschen Newspaper and on Best of HR – Berufebilder.de® written about the trend of personal shopping assistant. Three years later, there are three enterprising start-ups in this area, which also show that online shopping of the future has a lot to do with personal contact and little with anonymous click-through.

When future trends become successful start-ups: assistant in the shopping jungle dress-code

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Fast and cheap, but service falls by the wayside

Overview

Especially our shopping behavior is significantly changed by the Internet: we want it fast and cheap. What often goes by the wayside is personal advice - and an overview.

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After all, the savings are made mainly by the customer service, which is increasingly being outsourced to the customer. While we went to the travel agency to buy our flight tickets, for example, we click through ellenlange online forms today. This saves money, but unfortunately costs incredibly much time.

Mix of technology and personal advice

Overview

The remedy is a personal assistant who does just this search - and it does not even have to be expensive if you do it right. That proves the Berlin StartUp Outfittery, which was founded in April and the Shopping tired (or lazy?) Addressed men - and I recently in the daily level read.

The genius of the concept is the integration of personal advice and modern technology. The ladies of Outfittery do not go through every boutique personally with the gentlemen, but use the internet to collect their customers' data and to gauge their preferences.

The idea is not new…

Overview

Then they call the customer to clarify what they are looking for - and only then will be ordered. The customers do not pay more than the retail price that the Company is financed by the difference between shop and wholesale prices.

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The idea of ​​Outfittery is not new: Modomoto and fashion masters have already successfully demonstrated the idea and have taken over the idea from the USA, just like the fashion master founders in an interview.

Not always the first mover is the most successful

Overview

However, outfittery of all three startups obviously has the best command of PR, online marketing and social media. Also in the large economic newspapers such as FAZ, Wirtschaftswoche or Manager magazine was reported on the StartUp.

With trendy design, slightly lower prices than the competition and above all a very successful, humorous blog and Facebook strategy, Outfittery could convince through 3000 Facebook fans.

Online shop of the future: Personal contact instead of click deserts

Overview

In the process, the company puts its team in the forefront in the marketing process, and also makes funny photos online, thus creating a personal bond between customers and companies. This creates trust.

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At all events, it is always very hard for the people, and especially for a small company, and the success usually comes with the personality and the know-how of founders and employees.

The customer wants to know who is behind it

Overview

The Outfittery founders Julia Bösch and Anna Alex, for example, come from the online shopping and fashion industry, have previously worked at Zalando, among others - and emerge on their website only after their style consultants, because those are the ones with whom the customer has first contact.

However, modem entrepreneurs tend to pursue a more classical strategy, focussed heavily on the founders who have a more theoretical and scientific approach to fashion: Kareen Günther, for example, is working with her knowledge in statistics and data mining, and Tanja Bogumil also learns the academic background , Personnel the company remains little comprehensible. About the people behind Modomoto only learns in the blog who behind it.

Who has the nose in the end

Overview

It remains to be seen in the end which of the three start ups is going to be successful or whether the market is even large enough for all three. However, I believe that the outfittery website is a new type of online shopping:

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Get out of the anonymous click desert purely into the personal contact to the service provider. And that Outfittery is the best way to understand the possibilities offered by the Internet.

I am really curious how things will continue! Until then, I'm waiting for someone to have such an idea for practical yet well-endowed women's fashion ;-)

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