I learned one thing from my applications: Many companies are not prepared for super creative and unusual applications. There are examples where creativity triumphs - but at the core are always reputation and individual competences. How to put these well in scene, here is:
1. Be current!
Social media is now - and you should know what the discussions of the subject groups are currently turning. In addition - and perhaps even more important than that - you should be able to present current content:
The last post on your own social media profile dates from six months ago? Change - before the Casting is set on the way. The last blog post in a relevant medium can not be found on the homepage? Then quickly get to the keys and start writing.
2. Stay authentic: big names are not as important as big tasks
Many social media managers and advertising agencies love this namedropping. In fact, however, a rethinking is taking place, because the support of Facebook for a big name says little about the actual work.
So that you can sell a current project well, you should be able to find clear statements on the content you have made in the curriculum vitae or the cover letter - and why should not you name your own performances as the first reference? Increase by 150% in your own blog or via 1.000 clicks a month sometimes say more than the name as such.
3. Try not to become a graphic designer
Many social media managers want to be particularly creative in the CV. In fact, the well-organized and logically structured curriculum vitae are often more attractive than an ingenious optic - comes both together, which is, of course, perfect.
The staff should, however, be able to recognize the different stations at a glance: If you would like to use an onlinetool to help you graphically, you should write a note in the cover letter rather than work with screenshots.
No matter how new social media is - many companies are still very classic. The application portals may, however, often only contain pdf and doc documents. This is why the content is often more than the optics - and exciting projects with good content, successful formulations and clear statements on motivation often meet better than tried creativity.
More knowledge - Podcast, PDF download, eCourse or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).