I learned one thing from my applications: Many companies are not prepared for super creative and unusual applications. There are examples where creativity wins - but at the core are always reputation and individual competences. How to put these well in scene, here is:
1. Be current!
Social media is now - and you should know what the discussions of the subject groups are currently turning. In addition - and perhaps even more important than that - you should be able to present current content:
The last post on your own social media profile dates from six months ago? Change - before the Casting is set on the way. The last blog post in a relevant medium can not be found on the homepage? Then quickly get to the keys and start writing.
2. Stay authentic: big names are not as important as big tasks
Many social media managers and advertising agencies love this namedropping. In fact, however, a rethinking is taking place, because the support of Facebook for a big name says little about the actual work.
So that you can sell a current project well, you should be able to find clear statements on the content you have made in the curriculum vitae or the cover letter - and why should not you name your own performances as the first reference? Increase by 150% in your own blog or via 1.000 clicks a month sometimes say more than the name as such.
3. Try not to become a graphic designer
Many social media managers want to be particularly creative in the CV. In fact, the well-organized and logically structured curriculum vitae are often more attractive than an ingenious optic - comes both together, which is, of course, perfect.
The staff should, however, be able to recognize the different stations at a glance: If you would like to use an onlinetool to help you graphically, you should write a note in the cover letter rather than work with screenshots.
No matter how new social media is - many companies are still very classic. The application portals may, however, often only contain pdf and doc documents. This is why the content is often more than the optics - and exciting projects with good content, successful formulations and clear statements on motivation often meet better than tried creativity.
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