Application from overview: 3 tips from self experience

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New media needs new applications? This rumor is stubborn, especially in the creative field. And it is not true. 3 tips on how to pack these well: Best of HR –®

Here writes for you:


Katharina A. Heder Best of HR –®Katharina Heder is Digital Media Manager and Consultant.


I learned one thing from my applications: Many companies are not prepared for super creative and unusual applications. There are examples where creativity wins - but at the core are always reputation and individual competences. How to put these well in scene, here is:

1. Be current!

Social media is now - and you should know what the discussions of the subject groups are currently turning. In addition - and perhaps even more important than that - you should be able to present current content:

The last post on your own social media profile dates from six months ago? Change - before the Casting is set on the way. The last blog post in a relevant medium can not be found on the homepage? Then quickly get to the keys and start writing.

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2. Stay authentic: big names are not as important as big tasks

Many social media managers and advertising agencies love this name dropping: In fact, a rethinking is currently taking place, because the support of Facebook for a big name says little about the actual work.

So that you can sell a current project well, you should be able to find clear statements on the content you have made in the curriculum vitae or the cover letter - and why should not you name your own performances as the first reference? Increase by 150% in your own blog or via 1.000 clicks a month sometimes say more than the name as such.

3. Try not to become a graphic designer

Many social media managers want to be particularly creative in the CV. In fact, the well-organized and logically structured curriculum vitae are often more attractive than an ingenious optic - comes both together, which is, of course, perfect.

The staff should, however, be able to recognize the different stations at a glance: If you would like to use an onlinetool to help you graphically, you should write a note in the cover letter rather than work with screenshots.

No matter how new social media is - many companies are still very classic. The application portals may, however, often only contain pdf and doc documents. This is why the content is often more than the optics - and exciting projects with good content, successful formulations and clear statements on motivation often meet better than tried creativity.

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    Application from the applicant's perspective: 3 tips from self-awareness: New media need new applications ... #Profession #Education

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