More positive self-assessment necessary
Who has not experienced a pushy salesman who simply adds his counterpart? One who was annoying and just did not want to accept that you do not want to do business with him. No salesperson wants to be like that himself.
However, many tend to judge themselves too critically. The danger is great that a salesman with this self-image thinks he would be too intrusive, if he would ask specifically for the order or even an appointment.
The Love Seller Trap
Unfortunately, for these reasons sellers often go too fast into the reserve and remain in a passive role. They are waiting for the customer to become active on their own and to buy or even buy more.
"I do not want to be pushy!" Slips on the lips of many, if they fear, they might have angered a prospect or even their customers too brash appearance. At the end, they hardly come. Instead of making sales, they get stuck in the love seller trap.
change of perspective
Of course, the customer has a differentiated perspective: what does he expect from a salesperson? Of course, that he has a good offer in his pocket and offers him this too.
That he shows him cheap ways that he wants to continue the business relationship with further degrees. Finally, he has arranged for an appointment or called. The customer rightly expects the seller to actively approach him. At the same time, he wants to feel that he is working well with him.
Speech is silver, the graduation is golden
A little talk is part of it, but only exchanging pleasantries can not be the main purpose of a sales pitch. Otherwise, the customer perceives the seller only as nice types. If the seller does not go on the offensive, he steals the customer only his time.
The same applies to the immediate withdrawal at the first no, instead of an appreciative resistance. If the seller just looks for the conversation once in a while to "cultivate" the relationship, but does not force a purchase, something is wrong. Then, such seller-customer relationships go away for a long time, without ever making any sales.
A seller has to sell
But how can a seller protect against falling into the love seller trap? Or is she already snapped? A small customer analysis quickly reveals where sales are made and where there may have been downtime for some time.
In addition, a critical and, above all, honest look at one's own behavior is indispensable. Above all, he must recognize and accept that selling is his main task. There must be a clear goal before every customer conversation. What do I want to achieve in the conversation? Proven in practice has a maximum goal, complemented by one or two withdrawal goals.
Binding language gives security
With the right words, sellers can achieve a lot. The way a salesperson speaks can decide between selling or not selling, between sales or loss, between success or failure.
The best way to reach your conversation partner is to have a confident and committed language: clear and clear, but still open and in partnership.
Practice creates masters
The customer just likes it. As soon as he can not follow the seller, he becomes skeptical and does not listen properly anymore. So "technical Chinese" and avoid too many foreign words. Also liked to use linguistic softener like "actually", "maybe", "could", "should", "should" delete sellers completely completely from their vocabulary.
It is helpful to first practice verbal formulations and to formulate them in writing. Due to frequent repetition, they will soon find their way into the normal active vocabulary and will be available for the successful sales talk
Cleverly asked, is half won
Who asks the right questions directs the conversation, gathers information and shows competence. The customer gets the opportunity to talk about himself, his motives and wishes. The seller can then align his choice of words then. To find out if you are (still) on course with the customer, opinion questions help:
- What do you make of it?
- How do you find that?
- What experiences have you gained?
- Also a unique order request is allowed.
Because only the acceptance of an offer makes the transaction a purchase. To force this, friendly final questions are by no means intrusive: "What do you think if you just try out 10 units?"
The way to the goal
As so often, it is the golden mean that leads to the goal. For the seller, this goal clearly means making sales. The spoken word is an effective means to reach the customer, to give him security as well as to evoke good feelings.
But neither triviality nor too many words have a sales-boosting effect. If, on the other hand, it is possible to communicate a clear idea with benefits for the buyer, this will also be reflected in the order book. Because: dear sellers come to heaven, eloquent make sales.
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