Sell ​​optimally with an anti-stress mindset: 3 tips for the "I-take-this-now-personally-trap"

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Is it possible to conduct sales talks without stress? Hardly likely. The demands on this profession are enormous. After all, sales success is decisively decisive for the future of the company that is represented.

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Here writes for you:


Oliver Schumacher Oliver SchumacherOliver Schumacher is sales trainer and speaker.


No more stress?

Printing probably knows every salesman. The majority has arranged for it and accepted it as a self-evident part of his professional career. The stress factors are as varied as dealing with them.

Sellers must meet targets and ideally exceed them. Their results - successes such as failures - are constantly being put to the test. They are usually mercilessly commented and controlled.

The chaff of the wheat

Praise and blame are as close together as success and failure. Commissions are good for the ego, sanctions can be devastating, result in a loss of salaries and thus play into the private sphere.

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Sense and the purpose of result-oriented control systems in sales is to uncover who belongs to the service providers and who is lagging behind. They relentlessly explain who meets their requirements and who doesn't.

Eliminate stressors

The omnipresent control systems can not be circumvented. But the typical traps into which salesmen can step. If potential complications are identified in advance, they are also calculated or even avoided.

Some customers become friends at some point. But business is business! Salespeople or people with customer contact in general are often exposed to the psychological phenomenon of "shifted aggression". Everyone has bad moments sometimes. We are dissatisfied with our job, our employer, our family or ourselves.

This is the take-me-now-personal trap

Every now and then everything comes together. In such a case, it is easier for a lot of people instead of entering into a possible conflict with those who are concerned, such as an outgoing person - and who is better off than a salesman.

So it can quickly happen that a customer or guest "explodes" and the provider does not even know what is happening to him, because he cannot understand why he suddenly gets so upset. Instead of taking such a verbal attack personally, the following procedure is recommended:

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  1. Sometimes criticism doesn't matter, sometimes not: How one reacts to criticism depends crucially on one's own self-esteem, the current emotions and the facts, whether one feels caught or not. Sometimes it is helpful not always to react immediately, but to pause for a while to be more aware of the allegations.
  2. Swam over it: Those who feel personally offended should address this. Sometimes things are said quickly that others do not mean. Often you get something in the "wrong throat". However, it has to be good when you have spoken out. After all, you want to continue working with your customers / colleagues.
  3. False pride: Even if one does not feel responsible for the break of a relationship, it can still be good to reach the other hand. Often, both sides regret the negative development. Whoever is looking for a contact after a certain time interval, when the waves smoothed again, shows true greatness.

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  1. Job college

    The anti-stress training for sellers 2 / 3: 3 tips for the "take-me-now-personal-trap" by Oliver ...... - Highly recommended DeFgq39mxD

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