Selling on Amazon: success factors in eCommerce after Wirtz



Previous PartNext part



We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

In this post I will be the Success Factors in eCommerce according to the models of the eBusiness experts Wirtz and Heinemann. I tried to connect the current success and differentiation factor models according to Wirtz and Heinemann directly to the Amazon Marketplace.

Selling on Amazon: Success factors in eCommerce after Wirtz Selling on Amazon: Success factors in eCommerce after Wirtz

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Markus Fost is the winner of the Vendor Award and in business development as well as a member of the Management Board at metabo. Profile

From the author:

Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read



Our books

Read


Read


Best of HR Berufebilder

Read


Read


Read


The risks are homemade by Amazon

Overview

The risks are the main part of Amazon and can hardly be influenced by the dealer itself.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Above all, future process changes on the part of Amazon represent an incalculable risk component for the trader, since process changes can always be associated with costs that are passed on to the trader.

Opportunities and risks for online retailers

Overview

The scientific model of Dr. Bernd B. Wirtz, expert in e-commerce at the University of Witten-Herdecke, is to bring the advantages and disadvantages of the marketplace to the (potential) online retailer.

This also shows directly the opportunities and risks that can be derived for the online retailer as a possible business founder when selling via Amazon.

Success Factors are systemically immanent

Overview

Thus, success factors or differentiation factors exist, which are largely provided by Amazon as a service provider. Other factors, however, are made more difficult or even obsolete by using the Marketplace.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Lastly, there are numerous success and differentiation factors that the online retailer should pay attention to in order to be able to experience sustainable success with the Amazon Marketplace.

successDescription
ContentEffective presentation of products and services
convenienceDevelop a user-friendly and intuitive website
ControlExtent of independently controllable processes
IBuilding and maintaining individual customer relationships
CommunityEstablish and maintain relations with like-minded individuals, groups or organizations
Price SensitivityThe pricing competence for products and services
Brand ImageBuilding a reliable brand in e-business
CommitmentA strong motivation for Internet use and the desire for constant innovation
PartnershipExtent of the use of partner relationships in the value added, in order to expand the Internet presence
Process ImprovementThe company's competency to adapt and automate business processes
IntegrationSupporting the partnership and process improvement through the underlying IT systems

Success factors of strategy implementation according to Wirtz

Overview

Although the success of an eCommerce start-up medium Amazon Marketplace depends crucially on the specific company, as well as various environmental conditions, but basic factors and parameters can be identified, in the knowledge and attention of eCommerce success can be sustainably increased.

Here Wirtz focuses on the strategic elements that are to be implemented in the business model in order to establish a sustainable and successful business model and to reduce the susceptibility to crises. The table above shows this clearly.

Transfer theory to Amazon

Overview

If the strategic success factors shown in the table according to Wirtz are transferred to the business model of the Amazon Marketplace, the success factors Convenience, Community, Partnership and Process Improvement for the dealer of Amazon are taken over, see orange coloring in table.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Thus, the marketplace retailer only has the task of concentrating on providing the end customer with optimal product presentation (content) and establishing a communicative customer relationship with this (interaction).

Pricing and integration

Overview

Of highest relevance for the Marketplace dealer is also a high price-setting competence (Price Sensitivity), as well as a collaborative integration and continuous improvement of the Amazon Seller Central system with the system world of the Marketplace dealer (integration).

For this, in addition to the use of a merchandise management system, the use of a CRM system is recommended in order to optimally manage the customer relationship (Interaction

The desire for constant innovation

Overview

In order to be able to ideally implement the strategic success factors relevant to the market trader, a high affinity for Internet use, as well as the desire for constant innovation (commitment), is indispensable. The strategic success factors of the volume trader were highlighted in blue in the table.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Taking into account the strategic success factors according to Wirtz, however, the Amazon Marketplace also carries great risks. These were marked in red in the table.

Risks from Amazon Market-Place

Overview

If a marketplace retailer works exclusively with the Amazon platform and also does not maintain any other distribution channels, it will be extremely difficult to build a brand in eBusiness / eCommerce (brand image). Another risk for the Marketplace dealer is the independently controllable processes.


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Anita Dyer

    Really a fabulous contribution!

  2. Marion

    As someone who has just become self-employed in sales at Amazon, I think that's really great!

  3. Marlon Waldrip

    Good post, I have the same gebookmarkt.

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.