How does Amazon® tick?
Amazon®.de opened its virtual doors in 1998 after the parent company Amazon®.com, founded in Seattle by Jeff Bezoz in the year 1995, has already achieved a remarkable development. Nowadays the company belongs to the Fortune 500.
The secret of success is likely to be found in the founder's basic attitude: "We see our customers like the invited guests at a party and we are the hosts!" - This quote has been handed down by Jeff Bezoz, multi-billionaire and founder of Amazon®.com and hits the nail on the head.
If you really want to understand how Amazon is ticking, you have to look at the history of the company.
The story of Amazon®
Amazon® started as a pure online bookstore. The process quality of a smooth processing and fast delivery convinced numerous customers.
Amazon® therefore quickly expanded the range to include media-related products Article and thus became a mega department store that covers almost all product groups that people consume, from A to car tires to Z to toothbrushes.
How high are the sales
The sales of Amazon® in Germany are generally not published, but these can be derived relatively precisely over the 10-K Filings of Amazon®. The figure below shows Amazon® derived revenues in the years 2007-2010 by product group.
As can be seen from the table, the non-media sector was already in the year 2010 a nearly as strong sales column as the media sector itself, and in the meantime it should even exceed this significantly.
Rapid growth also in Germany
The rapid growth of Amazon®, which also takes place in the German market, can also be seen. This can only be achieved by a massive expansion of the product range or range.
This is why Amazon®.com began its opening up of its leading e-commerce platform in 2000, also for retailers and retailers. The Amazon® volume was born.
Full service for retailers
This enables retailers not only to use the entire sales platform, but also offers them logistics services, e-fulfillment or e-payment services as convenient online payment methods.
Thus, Amazon®.de, taking into account the market traders in the year 2010, comes to a trading volume of 4,9 billion. Taking into account the annual growth in sales of Amazon®.de over the past four years, which is an average of approx. 34 per cent per year, 2013 has a forecast of a trading volume of 11,8 billion EUR in Germany alone!
The secret of success
Thus Amazon®.de is not only by far the largest e-commerce provider on the German market, but also the online retail company with the highest growth rates. In e-commerce, Amazon® can therefore be described as an absolute “market maker”, similar to Apple® in the area of IT / entertainment electronics.
Amazon's mission is to be the place where customers quickly and conveniently find everything they want to buy, and at a great price. This mission and Amazon's vision to be the most knowledgeable company in the world have so far been unmatched.
What counts for the customer?
Here, Amazon® takes into account six main aspects, which are the most important to the customer in the long term, such as a favorable selection and a wide assortment. You will find an overview on the following figure:
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