Self-motivation Learning to lead and love yourself: Think big, please! {Review}

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Self-motivation, self-management and self-love are very much in vogue. Nevertheless, the topic is not new: David Schwartz's long-seller “Think Big” was launched in the middle of the last century and has lost none of its topicality.

By the way: You can find many more hand-picked reading recommendations in our section Editorial book tips.

Here writes for you:


Wolfgang Hanfstein 38Wolfgang Hanfstein is co-founder and chief editor of, the leading bookstore for executives, entrepreneurs and self-employed persons.


What do successful people do differently?

What makes successful people? What are they doing differently? The simple answer to these questions: whoever succeeds has a strong sense of self-worth and knows exactly what he or she wants. At least that's what David J. Schwartz says and developed the principle of generous thinking. With him, everyone can adopt this attitude of success.

Transforming defeats into victories, reaching the goals set with self-confidence, taking life into your own hands - for over 50 years, people have been following the tips and hints of David J. Schwartz. Put down stuck habits of thinking, Think big - and believe in yourself and your success!

Think big!

“Think Big” by David Schwartz is one of the first and one of the most successful books on self-motivation and self-development. Although it was written in the middle of the last century, it is still brand new.

And it's still very, very good to read. The book is on par with Dale Carnegie's "How to Make Friends", Napoleon Hills "Think and Get Rich" and Tiki Coast Maker "Simplify your life". While Coast Makers are all about concentrating on the essentials, earning money for Napoleon Hill and networking for Carnegie, Schwartz is all about hiring.

Who does not trust anything, will achieve nothing

In principle, Schwartz reverses Karl Marx's famous sentence. Marx said: "Being determines consciousness." Schwartz says: consciousness determines being. And anyone who has read the book will agree with it 100 percent.

There is a proven connection in science with the “self-fullfilling prophecy”, ie the self-fulfilling prophecy. So what happens is what you think is going to happen. So if someone thinks "I can never do it", the chances are that they will never make it. Schwartz starts right here. With “Think big” he wants to encourage his readers to set ambitious goals. Because, he is convinced, whoever sets their goals a bit higher automatically releases energy.

Serve instead of elbows

Anyone who takes the book in hand, quickly realizes why it belongs to the best-selling books of all time. Schwartz does not lecture from above. Rather, he manages to clarify on the basis of examples, what he is about. The amazing thing is that many of his advices are one on one in current guides.

For example, if you say that you are a manager, or a department manager, or a manager Chef is not done “from above”, but that one is “lifted” up by colleagues, customers, employees. This example shows the credo of David Schwarz: do not extend your elbows and gather as much as possible, but sow. Sow every day.

Being modest and self-confident is not a contradiction

By that he means: be sincere and kind to your fellow human beings. Realize that it is your fellow human beings who can make you happy and successful, so be of service to them. But also confidently recognize your achievements and abilities and stand by them. And learn to confidently demand money. For anyone who finds money as something indecent, who disturbs the money and success of others, has, according to Schwartz, a disturbed relationship to money and will never get very far.

Conclusion: The book is ideally suited to draw an interim conclusion. Is everything going well in my life, maybe I should readjust some things? The advice is all very easy to implement. And they are able to make a big impact. Sometimes a small push is all that matters in life to make big changes for the better. The book “Think Big” is full of such nudges! Worth reading!

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  1. Andrea S.

    I am a freelancer and regularly read your very helpful articles. In fact, it would be good for our industry to think something more visionary!

  2. Heribert

    Self-guidance is actually neglected by most people. Great blog, I like to read.

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