Self-marketing - an important factor for career success
More than ever, companies are fighting for the best minds on the job market. They attract with sabbaticals, ipads and flexible working hours to win the talents for themselves. It is close to the idea that the demanded workers can sit back and wait to be found. Or?
However, for the individual on the way to the dream position it is still not easy for the individual: A key factor for professional success is now more than ever a good self-marketing in the form of an own employee brand. This describes how to act as an employee in the public and - especially - how to be perceived.
3 Tips for Employee Branding
The basis for a successful employee brand is that the individual is aware of his strengths and successes and communicates them appropriately - be it in the CV or in discussions with supervisors or network partners. The starting point for this is deep self-reflection. Key questions:
- What can I do really well?
- What can I do even better than others?
- Which projects did I succeed in and what were they? Success Factors?
Employee brand and application process
Feedback from colleagues, friends and, if possible, superiors, also provides valuable hints and additions to self-reflection. Is the self-assessment estimated with a stranger estimation? Or differing from each other? If so, it may be due to the fact that the individual is under or over-estimated in some points, or that he has not been able to show his strengths clearly enough.
As soon as there is clarity about expertise and personal success factors, these need to be transferred to the application documents. In addition, a suitable oral brief description - a kind of “90-second spot” about yourself - should be developed. In this way, you can get to the point of what you “can” and “want”.
Stay authentic and communicate purposefully
Important for all engagements and conversations: stay authentic! The effect of a professionally designed written as well as personal appearance will be ineffective if the potential client, employer or network partner gets the impression that the presented profile does not correspond to the core of the applicant's personality.
The second principle is: Communicate with target groups. This means that the individual should always keep the addressee's concerns in mind. In the best case, you present yourself as a “problem solver” for the interlocutor.
In order to strengthen his expert status, it is advisable to create a personal website or a blog for your own area of expertise. Increasingly, specialist communities are also found in the social web, for example, on platforms such as facebook, Xing, LinkedIn or Experteer, with which you can expand your professional network.
It should always be considered, which image you want to convey and how to present yourself accordingly. Because the target group is very heterogeneous. My recommendation: Everybody should emphasize what distinguishes him from others - and how he has already successfully supported others. These include example projects, references or success stories.
The Internet as a personal career platform
But not only career networks are relevant to the employee brand. Personals and headhunters may also be interested in Facebook profiles, personal blogs and other activities in the social web, as it is possible to get a picture of the potential candidate.
You should be aware of this and only share content with the interactive public, which would also be revealed in life outside the Internet. My tip: Everyone should take care to draw a uniform picture of themselves on all channels - on and offline. Then there is nothing to prevent a strong employee brand.
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German edition: ISBN 9783965962422
English version: ISBN 9783965962439 (Translation notice)
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