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Managers and managers have a hard time
If you are a Company Leading or leading a team, this book is right for you: It helps managers and executives to develop strategies and make decisions that go far into the future of the company.
Because that is difficult, because no one can really look into the future and prognoses usually go into the pants, as the Volksmund so beautifully says.
Be prepared for the working world of tomorrow
This raises the question of how a sound basis for such decisions can be found. The answer: With developing, keeping an eye on and playing through quite different scenarios.
But how are scenarios developed? How are these future images interpreted? And how can we develop robust strategies, new products and business models as well as promising transformation processes? This current and comprehensive handbook on the subject answers all these questions and excels with numerous case studies.
Looking forward, do not oracles!
At the core of scenarios is to anticipate the paths of a possible future without having to make reliable predictions. Based on concrete examples and many diagrams, the systematic creation of scenarios is described.
In the analysis, the networking of the various systems in which the company operates and the interaction of influences must be analyzed and presented. Also wide is the updating and the interpretation of the scenarios.
The perfect strategy is none
The second part of the book is devoted to the derivation of strategies from the scenarios. This is, for example, about the identification of opportunities and dangers. Its own chapters deal with the major questions in the development of the company, namely the innovations with regard to markets, products and business models.
However, change management is also considered in detail here. For the future, companies in doubt must also be equipped and designed differently. It turns out that the perfect strategy is actually not, at least not if one understands strategy as a fixed concept.
Thoroughly written, vividly explained, richly illustrated and thanks to many examples a practical and helpful manual. The authors draw on 20 years of experience. And you can tell.
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