Sales Strategies and Marketing: 8 Ideas for Customer Acquisition

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Often outdated sales methods and beliefs prevent the sales success. Salespeople therefore have to develop positively in their entire personality. Only those who are oriented to the future will reach their goals.

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Here writes for you:


Daniel Weinstock Best of HR –®Daniel Weinstock is an expert in business and finance in Europe.


1. Sales strategies must fit into their time

The point where we are now standing, we have to owe the previously learned. Our knowledge and our experience have brought us there. At the same time, however, it is precisely this circumstance that holds us at the Now point.

So, the seller needs to realize how critical it is that all of his insights into sales techniques, interviewing, objection treatment, etc., must evolve steadily. Otherwise he will not get ahead.

2. Risk of information overload for sellers

Our time is characterized by a flood of information. We do not lack knowledge. And if it does, we can get it anytime. The fact that so much information is available to modern people also carries dangers. Too many factors have to be considered and in the worst case, people no longer make decisions.

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Over-stimulation prevents decisions. The seller must succeed in dissipating the flood of information in the minds of his potential customers. Only if he succeeds will he graduate. Otherwise, the most beautiful presentation, the test drive with the best car will be of little use. Then he wasted time, energy and money. And again, exactly where he started.

3. Expose information collector in the sale

An interesting species of our time are the information collectors. They do not kill anything and barely make a decision. But they are constantly collecting information, offers and free samples. If you ever buy something, there is a risk that the purchase will be canceled again.

Information collectors should be unmasked as soon as possible at the beginning of a customer relationship. They do not generate income, they just steal time and money. Especially in the online business. What use several thousand visitors on a website and many hundreds of support mails, if it does not come to corresponding orders?

4. Recognize the needs of the customer in the emotions

A good seller will find out right from the beginning of the sales process who has a real need and who does not. If someone only wants some information or a price, a brochure or a reference to the homepage is sufficient.

Or is the customer talking about problems and looking for a solution? Then it is a serious prospect who is now cleverly guided through the sales process. Here is a first step to identify the need. Not by facts, but by exploring the feelings of the client, his goals, fears, frustrations, desires and dreams. There is a need in these feelings.

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5. Salesmanager: You have to go over this bridge

Now the seller's offer is a bridge between where he is and where he is going. "I have an idea for you how you can achieve this." Not the wealth of information, the complete product range is now important.

It only takes three, a maximum of five points, how the product works, the service to the customer, how he achieves his goal. The customer must feel that he loses if he does not buy. But this can only succeed with the internalized attitude of the seller that his offer solves the problems of his target group.

6. Benefit from your own charisma as a seller

Everyone knows the situation. You sit z. For example, in the restaurant, a person enters the room and immediately attracts everyone's attention. A person full of charisma and Charismathat convinces even without words. A desirable condition for every seller! Radiance attracts.

And attraction is a very important point in sales that works both online and offline. By the way, people who get the most attention are the ones who get paid the most. To dominate his market, the seller needs less luck than the right mindset.

7. Achieve goals and change things

Only ten percent of sales rhetoric and salesmanship affect the graduation rate. The other part determines the mindset - the attitude both in consciousness and in the subconscious. Consciousness - with only a twentieth share of the human brain - deliberately wants to control success.

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If set goals are not achieved, disappointment will unconsciously be felt. So if better results are to be achieved in the future, it is important to make an immediate change. This requires a decision first. A decision to change things. The power lies in the here and now.

8. Save the positive in the subconscious

With the consciousness we set our goals. But the predominantly large portion of the subconscious mind executes them. So it's many times stronger. We can achieve our goals only if the subconscious mind is convinced.

But if negative information, such as concerns, fears, bad experiences, and beliefs, holds us where we are now, they automatically limit our opportunities for development. However, those who succeed in bringing new positive information to their subconscious with regard to selling, success and income have set the right course.

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  1. Vera Mile

    Folks, don't listen to what sales trainers say, do your own thing.

  2. Nicole

    Really a fabulous contribution!

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