Staff management according to Richard Branson: Listening, Learning, Laughing, Leading


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Copyright: Cover illustration via Amazon.

The leadership style of Richard Branson has always caused a sensation in the past - not least that his employees can take holidays when they want. Now he has submitted a book in which he describes his management in detail.


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Like Richard Branson Guide understood

Overview

He was the editor of a student magazine, Virgin Records, airline owner, island owner, balloonist, travel agent for tourists: Richard Branson has always been looking for new players to find himself and then in other regions search again.

Pioneering spirit and enthusiasm for the cause are his constant companions. This is also what his book "The Virgin Way" is about. But the focus is on dealing with "his" people. Those who inspired him early. Those who followed him and supported him as co-workers. And also those who have caused resistance and conflict.

The guide book of a layman

Overview

Entirely undogmatic and practicable, the unusual entrepreneur Branson explains in his book how he leads his employees and what is particularly important to him: enthusiasm, fun and listening - for example.

Exciting to read, if someone who "never attended business courses and has not read books on leadership" now speaks as an author about "good leadership". Quite so trivial is the thing but not:

The philosphy of the large family

Overview

Of course, "The Virgin Way" is not a linear guide with checklists and to-do instructions for young managers. Rather, a playful, biographical tour of the Virgin experience worlds of Richard Branson with detailed insights into his leadership philosophy.

Consequently, he does not want his book understood as a guide counselor. As a genre name, he suggests instead: "With great pleasure to build an extremely diverse group together with a large family consisting of simply wonderful people." Fits better.

Listening, Learning, Laughing, Leading

Overview

He divided his book into four large blocks:

  1. To listen: To listen attentively to everyone who has something to say, not just experts.
  2. Learn: It is almost natural that an entrepreneur like Richard Branson has always learned from his mistakes and expects this from his employees. :
  3. Laugh: Who wonders what laughter has lost in the list: Fun is the central recipe for success for Branson at all. "Fun must be at the top of what we do" is his guiding principle and more philosophy of life as a management recommendation.
  4. To lead: The fourth part, the guiding, circles as a summary of his personal ideals around the topics of idealism, mentoring, decision-making ("what the hell - we do it - today!") And innovation (like unconventional). Reads wonderful and in one go!

Shoot the tank at Coca Cola on Broadway

Overview

Sympathetic that Branson not only raves about the variety of economic successes, but also critically explained the entrepreneurial defeats from the management perspective:

Rolling up the tank at New York's Times Square, then literally "shooting down" the market guru Coca Cola with the brand "Virgin Cola" (previously unknown in the US) - that was not a good marketing idea, but fun has made it - still the most important ingredient for successful and beneficial management experiences.

Summary

Overview

That without Richard Branson's faith and support, Mike Oldfield's "Tubular Bells" would probably never have been released - but you have to like him for that.

The book contains countless ("reputable") reasons that distinguish Branson not only as a visionary and entrepreneurial discoverer, but also as an excellent leader who places passion, understanding and common sense at the center of his actions, far from management textbooks and business theories , Recommendation!


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