Report of the online marketers in the BVDW shows: Who gets the biggest piece of the advertising cake?


We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Artwork created by Simone Janson | Best of HR Berufebilder.de®

Online advertising was also 2011 integral part of the marketing strategy of German Company: A good fifth of the advertising expenditure fl0ssen on the Internet - more than print. Special sellers are services, finances and telecommunications.

Report of the online marketer circle in the BVDW shows: Who gets the biggest piece of the advertising cake? OVK_Report2012-1_Quelle_Grafik1_

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

What industries advertise the most?

Overview

According to the new online report 2012 / 01 Online Marketer Circle (OVK) in the Bundesverband Digitale Wirtschaft (BVDW) eV, the online industry expects a significant expansion of online budgets.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

For the absolute online advertising investment, the area of ​​other advertising with 347,0 million euros is the top performer of all economic sectors, closely followed by the service sector with 314,0 million euros. In total, six of 25's individual economic sectors exceeded the 200 million-euro limit last year.

Other top online advertisers include the financial sector (270,3 million), the telecommunication industry (244,0 million), the motor vehicle sector (231,8 million) and the trade and shipping sector (224,7 million).

Personal care, media, tourism and gastronomy: Investments in the hundreds of millions

Overview

Of the remaining sectors, only the food industry with online investments of 88,4 million euros in the year 2011 is still in the double-digit millions.

Meanwhile, the online spending of the segments of personal care (130,6 million euro), media (130,3 million euro) and tourism and gastronomy (109,1 million euro) are already in the three-digit range and thus show the inter-branch target group relevance of the internet.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Report of the online marketer circle in the BVDW shows: Who gets the biggest piece of the advertising cake? OVK_Report2012-1_Quelle_Grafik3_

BVWD expects significant expansion of online budgets

Overview

In the retail and mail-order sector as well as the financial sector, the online share of 19,1 or 18,8 percent is already around one-fifth of the mediamix. In the service sector (15,9 percent), the tourism and catering segment (11,8 percent) and the motor vehicle sector (10,7 percent), the proportion of online advertising in the mediamix is ​​already in the double-digit percentage range.

Only in the case of telecommunications, media, personal care and nutrition are the advertising investments in classic online advertising still in the single-digit range. However, in view of the fact that there is a marked increase in online exposure across all industries, the BVDW expects a significant expansion of online budgets in the coming years.

Who has the biggest piece of the advertising cake?

Overview

Despite all the positive numbers, a glance at the statistics shows that 2011 still had the biggest piece of advertising cake on TV.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

However, online continues to surpass print. And if what is foreseeable, Online and TV continue to grow together, the statistics are likely to change dramatically.


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Holger Froese

    Report of the online marketers in the BVDW shows: Who gets the biggest piece of the advertising cake? #Business

  2. Simone Janson

    Report of the online marketers in the BVDW shows: Who gets the biggest piece of the advertising cake?

  3. Liane Wolffgang

    Report of the online marketer circle in the BVDW shows: Who gets the biggest piece of the advertising cake ?: Online advertising w ...

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.