The perfect speech: reinforce the message


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Text comes from: Speak Limbic! Wirkungsvoll präsentieren - Präsentationen effektiv vorbereiten, überzeugend inszenieren und erfolgreich durchführen (2009) by Anita Hermann-Ruess, published by BusinessVillage Verlag, Reprints by friendly permission of the publisher.
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Presenting well and presenting in order to be heard is an important part of everyday life for many people. But between talking and actually being heard there are big differences. How does your own message actually arrive?

The perfect speech: reinforcing the message The perfect speech: reinforcing the message


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Anita Hermann-Ruess 91Anita Hermann-Ruess is a rhetoric and communication expert as well as lecturer at various universities.

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Presentations and lectures: The effect is important

Not every speech, presentation or lecture is actually heard, understood and recorded by readers. In order for the own message to really reach the listeners as desired, numerous conditions must be met.

What helps, for example, to better “deliver messages” are so-called amplifiers: There are some stylistic and rhetorical methods that contribute to the fact that lectures and presentations are perceived even more strongly. How exactly do these amplifiers look like?

Rhetoric tricks: reinforce core messages

In the following, I introduce you to rhetorical principles, the rhetorical trick, if you will, the stylistic reinforcement:

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  1. memorize,
  2. increase,
  3. come to a head,
  4. encourage
  5. clarify

As a second step, I will introduce you to the associated linguistic patterns (figures), with which you answer exactly the following questions:

  1. How can our core messages and their emotional staging be strengthened?
  2. What are the principles behind this reinforcement?
  3. Which controllers are there, how do they work and do they work?

Embossing with repetitions

Repeats make a contribution simple, credible and insistent. Repeats reduce the effort when listening. We delight the listeners, as they can follow the presentation without great effort. Without repetition, your content will not be so good. This is demonstrated by empirical studies on the learning and forgetting process.

Use repetitions on a small scale (key words) as well as on a large scale (central messages). Repetitions are the favorite tool in politics and advertising, are the simplest and at the same time most powerful principle of rhetoric, If something is repeated often enough, it will eventually be perceived as a fact.

Increase the ability to memorize rhythm

Not for nothing is it said that repetition is the mother of all things. Repeats make your message simple, believable and insistent. Effective formulations have a catchy rhythm.

People recognized early on that it is easier to remember something when it is rhythmic, and passed on their experiences in poems and songs. So, if you want to anchor your messages in the long term, rely on the power of the rhythms.

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Threes and Styles

You get a very nice rhythm through three steps. The number three is the magic number of rhetoric.

Also in the sentences you create messages with three-figure figures that are catchy and brain-friendly. Therefore, some stylistic elements can be found.

  • Alliteration: Repetition of the first letter in several words. Concise, crisp and striking. Anaphora: repetition of one or more words at the beginning of consecutive sentences or phrases. Highlights important things; creates conciseness.
  • Epipher: Repetition of one or more words at the end of consecutive sentences or phrases.
  • Anadiplosis: The last words of the sentence are repeated again in the following sentence or subset. Your core message is much more coherent and logical.
  • Parallelism: Two to three sentences or phrases are grammatically alike, only the content changes. As a result, our brain needs less energy. It facilitates the recognizability of the train of thought. Your core messages become more catchy, catchy and understandable.
  • repetitio: Repetition of keywords, core sentences or central passages. It's best to repeat your core theses or limbic keywords.
  • Trikolon: Words, sentences and elements are arranged in groups of three. Effectively and intelligently, as the figure is compatible with the memory performance.

Conclusion: Rhetoric helps to be heard

As you can see, there are a number of rhetorical stylistic devices that can help reinforce messages and the impact of presentations or lectures.

What other tools there are else, you will learn in the upcoming parts of this small art series.

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  1. Nicole Biermann-Wehm

    Rhetoric: How do I reinforce my message: An exciting contribution, thank you!

  2. Anita Hermann-Ruess

    Thanks for the release!

  3. Competencepartner

    Rhetoric is always a very important topic!

  4. firm-job

    Especially for lawyers a very important topic!

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