To the text

Better work, information as desired: We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR –® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .

Disclosure & Image Rights:  Artwork created as part of a free collaboration with Shutterstock. 

Text comes from the book: “Speak to Lead: How to sell ideas, visions or just the truth” (2015), published by BusinessVillage Verlag, reprinted with the kind permission of the publisher.

Here writes for you:

painted-w-wilkesMalte W. Wilkes is Honorary President of the Federal Association of German Management Consultants. Wilkes has been an independent management consultant since 1975. He was the founding editor-in-chief, later owner and publisher of the Pharma Marketing Journal from 1976 to 2007. After the sale to the Handelsblatt publishing group, he continued to be a columnist there until the publication was discontinued in 2012. In 1993 he was elected President and served two terms until 1995 in this office. Wilkes carried out amendments to the statutes and promoted the positioning of the BDU as a professional and business association. During his time, the BDU opened up to both political and social discussion and strengthened its positions through public appearances at congresses, in panel discussions, TV and radio. On October 1998, 9, Wilkes was made the first honorary president of the BDU for life. All texts by Malte W. Wilkes.

4 rhetoric tips for a good speech: self-introduction & self-presentation - more than a résumé

The self-image is an important punk in every form of speech and presentation. With it you can attract attention and put yourself in the right light. It is a pity that so few speakers skillfully present themselves.


More than the oral CV

When introducing yourself, of course, you have to list a few stages in your life in a very mundane way. In addition to the name, this can then already be finished. And that is enough for some moments, because of the situation and that Objective it depends.

What is ideal, however, is a self-conception that is a little more than an oral one Curriculum vitae. But if you really want to be remembered, you can use a surprise in which you pack this data. Some examples:

  1. Thus a surprise can be used as a thread
  2. “My motto in life: start at the top - it's too difficult from the bottom. That's why I have ... ".
  3. "My parents raised me, a girl, as a boy"
  4. "I never wanted to become a doctor because I couldn't see any blood"
  5. An object has changed my life [eg. As braces, the dentures of the great-grandmother, etc. - possibly even high]

Use formal surprises

Another way to attract attention is to use a formal surprise. And this goes like this:

  • "I will marry 3 times because an astrologer prophesied that about my birth"
  • "Five important events shape my life: I will be the boss of xxx in 2030, I will learn Japanese in 2020, 2010 ..." This tells life backwards from dreams to birth.
  • "You can see my life very differently: my mother would tell it like this, my father would describe it like this, my last superior like this ..." - so three perspectives

The perfect entry level

In addition, a direct introductory sentence helps that draws attention and a conclusion that sets an emotional note as a “climax”.

Monological self-presentations without turning into a conversation usually last between 45 seconds and probably 10 minutes. You can prepare with a “standard introduction” and practice the introductory speech perfectly.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse or series Download. Actions or news via Newsletter!

  1. The standard idea is built modular so that it can be cut from the back without losing any substance. Thus, the speaker has immediate control of each length
  2. The special situation or listener builds the speaker through thematic variations

Thus the speech is strategically always ready - but tactically flexible.

Improve the redecode

In the course of time one can then slowly expand his speech from speech to speech. You should not ask for too much at once, because even Bach does not play on the piano the first time completely.

Step by step you need to develop your skills and understand every public speech like a training. And if something does not work?

The audience wants to see the speaker win

Do not worry, the audience did not know what they were up to, and it's always benevolent except for a crisis speech. It wants to see the speaker win. This almost always happens more or less intensively - unless we talk about weeds.

Nevertheless, doctors do not learn it during their studies, managers are more intuitive users and even many ProfessorIn spite of lectures, they hold the effective speech for a foreign country. Quality rhetoric is still a foreign word for many.

Performance alone is not enough

This is especially so in Germany, where a technology-oriented, engineering-driven, service-disciplined nation was educated in the belief that core performance must be just enough to make a career and earn economic victories.

That you have to convince other people through speech and speech was even the instructors at school, craft and studies completely unknown and mostly still is today. But now there is no longer any road to success bypassing the speech.

Symbiosis with the listeners

But speakers and listeners work on a mutualist symbiosis of collaboration. A speech is always about cooperation = the trend word of the future. The speaker helps the listener with his performance as the listener helps by reaction the speaker.

By offering information, entertainment and emotional-emotional contact, the presenter not only wants to work, but also promotes one's reputation and reputation.

The 4 maxims of a speech

The English philosopher Paul Grice formulated communication maxims, which can be read like a guide for the basic development of a speech:

  1. Maxime of Quantity: Be at least as informative as is necessary for the acknowledged purpose of the speech. Do not make them more informative than necessary.
  2. The maxim of quality: Try to be true and say nothing that you think is wrong. Do not say anything for which you have no sufficient clues.
  3. Maxime of relevance: Say nothing that does not belong to the topic and does not change the subject.
  4. Maxime of Style: Avoid ambiguity, ambiguity, unnecessary prolixity and disorder.

Learn the packaging art of speech

This is already missing in many training courses because the speech craft is not part of the job descriptions. The result is too many PowerPoint presentations that do not adhere to any of these points. If you want and have to create an effective speech performance from these basic rules, you have to learn the art of packaging speech. A. Busch put it this way in his little book "Reden und Toaste" as early as 1899:

“So the art of speaking can be acquired, that's for sure. But here, as in many other things, practice alone does not make perfect. It also requires certain instructions, rules and hints that you have to follow in order to become a successful speaker. "

Buy text as PDF

Acquire this text as a PDF (only for own use without passing it on according to TERMS & CONDITIONS): Please send us an eMail with the desired title to support [at], we will then send the PDF to you immediately. You can also purchase text series.

3,99 Book now

Find out more - our books on the subject

Or for a little more directly buy a whole book or eCourse on this topic, read on. Here you will find a suitable selection.

Buy eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us an eMail with the desired title to support [at] Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

19,99 Book now

  • book review

    book review

    book review

    book review

    book review

  • book review

    book review

    book review

    book review

    book review

  • book review

    book review

    book review

    book review

    book review

  • book review

    book review

    book review

    book review

    book review

2 responses to "4 rhetoric tips for a good speech: self-introduction & self-presentation - more than a curriculum vitae"

  1. Competencepartner says:

    Success through rhetoric - Part 3: Self-introduction - more than just a résumé: In the last te ... - Exciting contribution5SiPPykZFl #Profession #Development

  2. Thomas Eggert says:

    Success through rhetoric - part 3: self-presentation - more than just a CV via PROFESSIONAL IMAGES - Exciting contributionovRdQc0vHI

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.