Mobile usage is increasing
The fact is: The use of the Internet is increasingly shifting to mobile devices such as tablet PCs and smartphones. More and more professionals are looking for jobs this way. The IT market research company Gartner predicted that mobile devices, including PCs, will even replace them.
Thanks to numerous laboratory examinations such as eye tracking, surveys on mobile recruiting as by Prof. Wolfgang Jäger or surveys of the usage habits of SmartPhones, it is obvious that there is considerable need for action.
According to a study by Google, 29 percent of Germans already have a smartphone, and more than half of smartphone owners use it to access the Internet almost every day. And 14 percent are looking specifically for new jobs on the move - and the trend is rising.
Companies are not prepared
However, with the exception of the exception of the German economy, the German economy is not prepared for the mobile internettrend, especially in the search for personnel. The companies themselves pay little attention to mobile recruiting, as the Atenta Mobile Recruiting study shows.
The study found only a few positive trends. According to the study, the overall result is similarly poor in international comparison, but, according to the authors of the study, the German economy should not rest on it, because the talents are already “mobile ready”.
What companies can do better
As an innovation for the future, the study proposes to implement a better design of the job advertisements. Keywords such as wiping optics, tag cloud, organigram and search field are the focus of the discussion.
There are also studies on the candidate experience from the job exchange Jobware. With the “eye tracking system” she examined the applicant's reading habits.
How should job advertisements be made mobile?
The aim of this laboratory test is to take the newly acquired findings into account when designing job advertisements.
The subjects, who were observed under laboratory conditions when reading mobile job advertisements, did not take a sheet to their mouths.
Judgment of the target groups on the implementation of job advertisements for mobile recruiting then fell quite destructive. The most frequent criticisms were:
- Too much zooming and scrolling
- Interaction elements are inconspicuous, too small and thus hardly usable
- Charging times too long
- The structure of the site display is unclear
- I do not find the information I am looking for immediately, am frustrated and break my search
- The naming of the buttons is confusing
- The reference to the stationary career page for further information or for Casting is not optimal
Recruiter: Tribute to technological progress
The recruiter industry can no longer deal with the 1: 1 updating of old and loved practices, but must also pay tribute to the technological progress in the applicant's speech.
The technology bridge of Indeed MoBolt cleans the mobile position display with a minimalistic information approach.
Interface technology and detoxification treatment
It also shows how online applications from the candidate's SmartPhone can be transferred directly into the employer's job management system by means of an interface technology without media discontinuity.
Jobware is now demonstrating a “detoxification course” for overloaded job advertisements with its new concept of “mobile optimized job advertisement (MopS)”.
What is really important
Focusing on the really relevant content of a mobile job display is placed in the foreground.
- About the place: What, when where
- about the company
- About the location
Throw the building block system over
Remarkable in the case of the jobware solution approach is the absence of the 1: 1 update of a job display on reduced display conditions - as it is operated by many media designers.
Jobware throws all the “building blocks” of the job advertisement and then uses the individual components to construct the new, mobile optimized job advertisement.
Mobile Job offers: The primacy of relevance
In doing so, the important thing is differentiated from the secondary. At the end is a newly constructed job posting: The primacy of relevance.
Successfully optimized job advertisements are not just about adapting the optical elements to new, more stringent display conditions on the SmartPhone. Conceptual and structural changes are necessary - everything is subject to the primacy of the content, functional and technical relevance.
The most important changes in the overview
- good readability without zooming
- fast loading times
- Key content such as company, job title, location must be immediately visible "above the fold"
- The reader can display additional content with the aid of folding menus
- Horizontal scrolling should be avoided
- Interaction elements should be described in a comprehensible manner
- The operation should be designed in terms of size and spacing on different finger types
- Further links should be presented to the reader in the mobile context - the display of a
- SAP-conceived career page fits like a fist to the eye of the “Candidate Experience”
- This applies in particular to the "Apply now mobile" function
Quality control is required
Eye-tracking lab tests with desktop-filled job ads are like a childbirth day compared to a scene party at the Techno-Club Berghain.
The cult-party-palace lives from a strict quality control, in this case from bouncers, which strictly adheres to the Berghain-Party-gene in the admission control of guests.
Against the golden beetroot
Perhaps the recruiting world could also profit from such controls and only publish mobile optimized job advertisements on the web that successfully passed such bouncer checks.
That remains a wishful thinking - at least as long as the “Golden Runkelbeet” initiated by Jannis Tsalikis and Henner Knabenreich has not yet penetrated the recruiter's collective memory.
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