Employees as insatiable tools?
By Anne Schüller came recently a contribution, which was about the fact that far too many corporate cultures still aim to break the will of their employees.
With sound bites like "You have to break the will of young people when they are new to us", Schüller pointed to a frequent grievance Company attentively.
Treacherous word creations
This was followed first by LinkedIn, and later by the blog, an exciting discussion about the treacherous word-making in the HR industry.
This is how Serap Lipinski, HR Manager Dirk Rossmann GmbH commented: The company success also depends on good employer branding. If the employer brand is not convincing, the company loses its long-term human capital and also its customers and partners.
Word of the year
Immediately there was resistance. Thomas Frühwein and Edda Cekinmez criticized the use of the word “human capital” as unattractive and not very appreciative.
The term was not inadvertently the word of the year.
The dehumanised employee
Also author Anne Schüller intervened again in the discussion and brought the thing to the point:
“Anyone who calls their employees top performers or calls them human capital dehumanizes them.”
Be careful with fashion terms
It turns out that just as a recruiter should be a little more cautious with supposedly hip fashion terms such as human capital - and not only because of the employer branding:
Too fast, these trend words gain an inhuman component - and that awakens unattractive historical associations.
From Human Resources to Human Relations
But the term human resources has also bothered me personally for a long time, since it associates that people can be grasped and “grown” like a renewable resource.
Therefore, I would very much welcome the abbreviation HR soon to be no longer for Human Resources but for Human Relations, a suggestion I have recently read, in the context of a modern way of working. How do you see it?
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