By the way: You will find an overview of the handpicked recommendations of our editors in our section Editorial book tips in cooperation with our partners Managementbuch.de & Roter-Reiter.de!
Revelation novel instead of non-fiction book
You should not talk badly about the dead. Unfortunately, or fortunately, Adam Lashinsky does not stick to it. His report on the most successful and valuable IT company in the world is more like a revelatory romance than a non-fiction book.
Lashinsky takes you inside Apple's secretive Apple campus and takes you to internal strategy sessions. This is incredibly exciting and often surprising. Because Lashinsky never minces words when he talks about lousy machinations and human abysses.
The customers were not asked
Above all, the book shakes the massive edge of the once-important manager and visionary in the IT industry: Steve Jobs. The ex-AppleChef is portrayed as a self-centered loner, "narcissistic moody, not paying attention to the feelings of others".
At the same time, however, Lashinsky also describes how Jobs authoritarian leadership style could lay the foundation for the universal triumph of current i-products. Jobs always went his way consistently, without even doubting his decisions. "It's well known that Jobs decided what customers want. He did not ask her opinion ".
Who talks too much flies
Secrecy is an integral part of corporate culture at Apple. Employees often do not even know what their colleagues are doing. Lashinsky said that to talk about his own projects is taboo - even in the circle of the family.
Because who talks too much, flies. The fear of sanctions still seems to be omnipresent at Apple, not just the lower ones. "In fact, Apple has a popular phrase: Everyone who's at Apple wants to get out and anyone who is not there wants to get in."
What comes after Jobs
Lashinsky also describes in detail in his book the post-job era with Tim Cook at the top, whom he lists as table-loving pedants, "bar of any humor".
And he agrees with the prognosis that Apple will also publish successful products for jobs, but that it can no longer meet the huge expectations of being the innovator of the entire IT world.
Sounds like a farewell, but is the logical consequence of an ongoing development, which Lashinsky impressively tells.
Conclusion: "Inside Apple" is a very critical look into the main minds and behind the scenes of the computer company. The book will polarize, not only because of the ruthlessly open narrative style. If you want to understand what made Apple so successful, you have to read it.
Text as PDF, book or eCourse on the topic or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly whole book with this text buy, read on.
On the topic with this text Buy a book with discount: Become Free member, then you can see the price with 20% discount. After purchase, you can download the ePub file. You prefer a printed book? Please click here! You can also see the book here.
German edition: ISBN 9783965960060 (ONIX)
English version: ISBN 9783965960077 (ONIX)
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).