At the celebrity in the living room
We feel close to the celebrity. Media place them almost daily in our living room. Sports and showstars allow the public to participate in their private life, including addiction and shopping.
Thanks to Twitter, there is even the possibility to participate in their day almost in real time. Celebrities are therefore experienced by many people like good friends or even friends. The perceived distance has decreased even more. Celebrities are often as close to us as some relatives or even closer.
Since celebrities are more important and therefore receive more attention in everyday life, we like to orient ourselves on their behavior. We imitate the behavior of celebrities.
Through this imitation, the feeling of closeness arises in everyday life. People visit places where they hope to meet celebrities, buy clothes they have designed, spend a lot of money on concert tickets, or hike with their idols.
People orient themselves to celebrities as a model for success. Germany is looking for the superstar and other similar formats offer the chance to be close to the admired star. If I orient myself in my behavior to these models, I make sure much. So the - often unconscious - logic.
Social learning was studied by American psychologist Albert Bandura. He showed that we learn not only from the consequences of our own behavior, but also from the observation of models.
In a series of experiments, he demonstrated that the enhancement of behavior in the model had an influence on the performance of this behavior even with the mere observer. The closer to me the model or the greater the importance of the model, the higher the probability of taking the behavior.
Perception and reality
Celebrities, because of their widespread impact, are increasingly called upon to express themselves on important issues simply because they are prominent. "Climate change is the biggest challenge of humanity and no political issue. But it's about our survival. "Leonardo Di Caprio turns with these poignant words on 23. September 2014 at the UN climate summit to the assembled politicians and the media.
This creates international attention in all media and it is then also irrelevant that Leonardo privately leaves a fairly large CO2 footprint. In the summer he went on vacation on one of the largest yachts in the world with an estimated fuel consumption of well over 10.000 liters on a hundred nautical miles.
Benefit of stars celebrated
Ex-Hermione Emma Watson fights as a victim with a dedicated speech against the worldwide oppression of women, she is even UN Special Ambassador for women. And the iconic Victoria Beckham is so moved by the fate of women with AIDS that she decides to make a mark: "It was a life-changing experience, I wanted to do all I could." (It was an experience that I wanted to do everything I could.)
No, wrong, she did not want to donate a significant part of her estimated 185 million dollar assets. But still 'do all I could' was to sell 600 clothes and accessories out of their possession. This was less the case when she spent the first birthday of her daughter Harper Sevens, but every euro counts, does not it? There is even a dedicated website - https://www.looktothestars.org - on which the charity of celebrities is skilfully staged.
Everyone can be prominent
People like Dagi Bee show us that everyone can be prominent. According to Frankfurter Allgemeine Zeitung (FAZ), Dagi Bee looks "like the girl next door into which all the boys in the school crush. She's short, has blond-tinted hair and blue eyes, is always in a good mood, and smiles a charming photo smile. "Dagi Bee (her alias) is a star because she regularly puts videos online on YouTube where she gives make-up tips and her presents latest purchases and chats about private matters.
It has nearly one million subscribers, one million Facebook fans and 150.00 followers on Twitter. Ascending trend. When Dagi Bee appears in public, she is surrounded by screeching fans. For her community, she is an absolute role model and yet so close - the girl next door, only much better known.
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