Authentic makes you likable? At home with the Karstadt boss


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Text comes from: Sag doch JA!: Wie Sie Menschen überzeugen und gewinnen (2015) from Reiner Neumann, published by BusinessVillage Verlag, Reprints by friendly permission of the publisher.
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Perceived closeness can be increased by - of course, specifically controlled - insights into private life. Because we love the real, authentic types. Managers have also recognized this.

Authentic makes you likable? Authentic at home with the Karstadt boss

The man behind the mask

Not only show stars, but also managers now reveal a lot about their private lives to the public. Private stories let people peek out from under the mask, turn tough business types into authentic people. Board members report anecdotes from their childhood or tell of formative experiences in previous jobs.

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They let us participate in their sporting activities and share their interest in modern art with all. That's what the public loves. Cleverly selected and professionally placed, the right dose of private even contributes to the image of the company.

Heads as a substitute for content

Chefs are the face of the company, especially large and thus actually faceless companies are connected with the person at the top. Siemens is Joe Kaeser and Bayer is Marijn Dekkers. The Chairman of the Board of the local savings bank is also responsible for the entire institute, and the chief physician represents the station he directs.

Maybe that's why the Karstadt boss and former IKEA manager Eva-Lotta Sjöstedt also staged her own private life, for example in Brigitte. Under the title "Alone Among Men", she reveals the - predominantly - readers how she will make Karstadt successful: "I want to mobilize the concentrated energy of 20.000 employees," says the CEO. It does not stop at empty phrases, it even tells us its recipe for success: "I develop my leadership style from my personality. That's Eva Lotta style. "Brilliant!

At home with the Karstadt boss

You should remember that. Then it works at home, because "her private life is similar to the mother of three, as the leadership of a group: all involved in the responsibility, then the store is already running". Numbers, data, facts take a back seat. If the human offers a good story, advances are gladly distributed.

We want to wish Mrs. Sjöstedt that it will run better then privately than Karstadt, because only a little later had the Eva-Lotta-style done: After only five months in office, Sjöstedt quit her job at Karstadt. Their reasoning was that they found that "the conditions for their intended reorganization of the company no longer existed". As far as Mrs. Sjöstedt in Handelsblatt.

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Do not bend at all costs?

At all, we like authentic people the most. So pretty, real guys. Being too authentic, however, can also create problems. That's what Peer Steinbrück once again showed us in the last Bundestag election campaign.

In cooperation with the media, Steinbrück provided a precisely fitting copy of the former SPD chairman Kurt Beck. Peer Steinbrück also did not want to be left as he was.

Press on the lacrimal gland

This included tears as a (of course not staged) response to the question of whether someone can credibly stand up for the concerns of the socially disadvantaged if at the same time they hardly notice their mandate in the Bundestag and collect more than one million euros for lectures. This also includes the stink finger on the title of the SZ magazine.

Good effect is rare chance, but mostly the result of hard work and good preparation. Kurt Beck and Peer Steinbrück wanted more, for themselves and for the country, but at the same time they did not want to be bend. Not only politicians, but also managers and well-known representatives of institutions are always subject to the error of being able to be authentic or even to have to.

The error Authenzität

Also not everyone realizes that authenticity in different fields of action means different. A politician who is perceived as an authentic politician should show different behaviors than a rock star. Hannelore Kraft is perceived as a consistently authentic person. The same applies to Daniela Katzenberger. And yet it would be strange if the two behaviors were too much overlapping.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Our search for authenticity represses the fact that every situation in life always means fulfilling - multi-faceted - role expectations. Currently at Company The goal is to achieve a fit with the corporate culture beyond the functional role. If that's true, then you're one of us, fulfilling the requirements that are needed for sympathy and closeness. Your true self has to grow into this role.

Master role-playing games perfectly

The FAZ, one of Germany's most well-known newspapers, shows us how better the example of the parliamentary deputy Michael Billen from Rhineland-Palatinate. Billen was the CDU man in the Nürburgring Investigation Committee, who obtained illegal access to sensitive information about the flimsy investors. He was right, but the road was wrong.

The CDU leadership then tried to force him out of the state parliament. Vain. In his constituency, he was re-elected directly to the district in 2011 and enjoys a high degree of independence.

Who is acting like?

Timo Frasch describes everyday situations:

"[...] he would have wanted to give himself different than he is - then he would have the blood sausage in a Tupperdose on the table at breakfast the next morning? Would he have left the bathroom door wide open when showering? And would he have come later with a short-sleeved black shirt, dark sunglasses and a neon-orange tie for any symbolic groundbreaking ceremony at Bitburg-Ehrdorf station? "

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

However, he also pays a price: "He will be nothing more. He is aware of that, but he does not care. "


Text as PDF, book or eCourse on the topic or personal advice

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Reiner Neumann pure-neumannReiner Neumann is a certified psychologist, trainer, coach and author.

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Perceived closeness can be increased by - of course, specifically controlled - insights into private life. Because we love the real, authentic types. Managers have also recognized this.

Authentic makes you likable? Authentic at home with the Karstadt boss

The man behind the mask

Not only show stars, but also managers now reveal a lot about their private lives to the public. Private stories let people peek out from under the mask, turn tough business types into authentic people. Board members report anecdotes from their childhood or tell of formative experiences in previous jobs.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

They let us participate in their sporting activities and share their interest in modern art with all. That's what the public loves. Cleverly selected and professionally placed, the right dose of private even contributes to the image of the company.

Heads as a substitute for content

Chefs are the face of the company, especially large and thus actually faceless companies are connected with the person at the top. Siemens is Joe Kaeser and Bayer is Marijn Dekkers. The Chairman of the Board of the local savings bank is also responsible for the entire institute, and the chief physician represents the station he directs.

Maybe that's why the Karstadt boss and former IKEA manager Eva-Lotta Sjöstedt also staged her own private life, for example in Brigitte. Under the title "Alone Among Men", she reveals the - predominantly - readers how she will make Karstadt successful: "I want to mobilize the concentrated energy of 20.000 employees," says the CEO. It does not stop at empty phrases, it even tells us its recipe for success: "I develop my leadership style from my personality. That's Eva Lotta style. "Brilliant!

At home with the Karstadt boss

You should remember that. Then it works at home, because "her private life is similar to the mother of three, as the leadership of a group: all involved in the responsibility, then the store is already running". Numbers, data, facts take a back seat. If the human offers a good story, advances are gladly distributed.

We want to wish Mrs. Sjöstedt that it will run better then privately than Karstadt, because only a little later had the Eva-Lotta-style done: After only five months in office, Sjöstedt quit her job at Karstadt. Their reasoning was that they found that "the conditions for their intended reorganization of the company no longer existed". As far as Mrs. Sjöstedt in Handelsblatt.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Do not bend at all costs?

At all, we like authentic people the most. So pretty, real guys. Being too authentic, however, can also create problems. That's what Peer Steinbrück once again showed us in the last Bundestag election campaign.

In cooperation with the media, Steinbrück provided a precisely fitting copy of the former SPD chairman Kurt Beck. Peer Steinbrück also did not want to be left as he was.

Press on the lacrimal gland

This included tears as a (of course not staged) response to the question of whether someone can credibly stand up for the concerns of the socially disadvantaged if at the same time they hardly notice their mandate in the Bundestag and collect more than one million euros for lectures. This also includes the stink finger on the title of the SZ magazine.

Good effect is rare chance, but mostly the result of hard work and good preparation. Kurt Beck and Peer Steinbrück wanted more, for themselves and for the country, but at the same time they did not want to be bend. Not only politicians, but also managers and well-known representatives of institutions are always subject to the error of being able to be authentic or even to have to.

The error Authenzität

Also not everyone realizes that authenticity in different fields of action means different. A politician who is perceived as an authentic politician should show different behaviors than a rock star. Hannelore Kraft is perceived as a consistently authentic person. The same applies to Daniela Katzenberger. And yet it would be strange if the two behaviors were too much overlapping.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Our search for authenticity represses the fact that every situation in life always means fulfilling - multi-faceted - role expectations. Currently at Company The goal is to achieve a fit with the corporate culture beyond the functional role. If that's true, then you're one of us, fulfilling the requirements that are needed for sympathy and closeness. Your true self has to grow into this role.

Master role-playing games perfectly

The FAZ, one of Germany's most well-known newspapers, shows us how better the example of the parliamentary deputy Michael Billen from Rhineland-Palatinate. Billen was the CDU man in the Nürburgring Investigation Committee, who obtained illegal access to sensitive information about the flimsy investors. He was right, but the road was wrong.

The CDU leadership then tried to force him out of the state parliament. Vain. In his constituency, he was re-elected directly to the district in 2011 and enjoys a high degree of independence.

Who is acting like?

Timo Frasch describes everyday situations:

"[...] he would have wanted to give himself different than he is - then he would have the blood sausage in a Tupperdose on the table at breakfast the next morning? Would he have left the bathroom door wide open when showering? And would he have come later with a short-sleeved black shirt, dark sunglasses and a neon-orange tie for any symbolic groundbreaking ceremony at Bitburg-Ehrdorf station? "

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

However, he also pays a price: "He will be nothing more. He is aware of that, but he does not care. "


Text as PDF, book or eCourse on the topic or personal advice


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    Really convincing with sympathy - Part 7: At home with the Karstadt boss: perceived closeness ... - Exciting contributionZOQZ7MINOa #Professional # Education

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    RT @Berufebilder: Really convincing with sympathy - Part 7: At home with the Karstadt boss - - Exciting contributionf4JTsswSGa

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