At the beginning there is a name
Whether as a designer in the field of textiles, furniture or architecture: in the beginning a name has to be developed, because the competition is great. In addition to the production of cheap bulk goods, customers must first be convinced of the advantages of true design, but unfortunately also often more expensive art objects.
Any option to position itself better in the market must therefore be used. To be successful as a designer, the following 10 tips can help.
1. Nomen est omen: the right logo
As a Latin saying goes, "the name is a sign". People tend to associate. With certain words and expressions, certain pictures are quickly formed in the mind's eye and arouse very specific expectations. This peculiarity can be put to good use. Even when choosing the name for its design or its brand, attention must be paid to the meaning and resulting associations. The name must therefore aptly chosen and should sound good.
Certainly it is possible to use the own name for the brand. But this must then be memorable and in no way negative. Otherwise an artist's name should be added or a separate word creation created. The advantage here is a greater freedom to find something attractive that sounds good and arouses positive associations. With the help of font and color an individual and unmistakable touch is missed: the own brand logo is created.
2. Show your work
The best name is no use, if nobody gets to see their own works. There are various possibilities. One that should not be neglected is the exhibition in museums, at fairs or events. This is the place where the people who are interested in the design and artworks are also potential customers.
At the same time, such exhibitions are an ideal opportunity to learn what other designers are doing and in what directions current trends go. The exhibition venues themselves can also be better assessed as to whether they could be of interest to the exhibition of their own works of art. It is important to keep eyes and ears open at all times in order to apply for upcoming exhibitions or to attend the upcoming exhibitions to know currently running exhibitions, With a little skill, you can make contacts with other artists, potential customers and exhibitors on such occasions.
3. The right shop design
In addition to the live exhibitions, one of the places where their own works should be presented is, above all, their own web presence. A coherent and appealing web design corresponds to the own business card. Most people find out about the Internet or look for interesting works that they have seen elsewhere. Those who respect some basic rules for their internet presence increase their chances of working out their own image better.
The keyword is called Usability, which means the user-friendliness of the website. The page or the shop must be clear and intuitive to use. One should choose a web design that is scalable and therefore easy to use by all mobile devices. Especially in times of rising tablet and smartphone use is this aspect not negligible.
4. A current portfolio as a business card
One of the most important aspects of the Internet presence is its timeliness. If the last time a work was set up three years ago, site visitors do not know whether the page is still up-to-date, or the mark does not exist anymore. Therefore, new works should be regularly introduced and presented. This makes it possible to provide interested persons at exhibitions and trade fairs at any time with an insight into the current portfolio.
At the same time, the current website offers the possibility to carry the portfolio as a kind of work robe. One more reason why scalability of web design should be respected. In the fewest cases, the design pieces must be transported. It is enough to take a look at your own smartphone and the opposite gives an impression of what it expects.
"Simplicity is the highest form of sophistication." (Leonardo da Vinci)
5. To be convinced of your own artwork
Most designers do not have to say this first. It does not take a false shame to tell others about his own works. Usually, most designers are proud of the works they have created. And it is precisely this pride that can be worn externally.
How is someone else to be convinced of their own works, if the designer is not himself? Therefore, the only one who is convinced of himself and his works is convincing. Prouding their own works and thus convincing them of their own work are the basic principles on which the success of a designer is based.
6. In-house advertising
It may therefore also in its own cause Advertising for himself and his works be made. Whoever tells other people about themselves and their projects, thus ensures an increase in their own recognition level.
Especially at the beginning, where others seldom approach you, it is even more important to approach the others. Call agencies to introduce themselves or eMailSending to publishers who could report on you are just a few ways to promote yourself. Likewise, at conferences or during lectures, his own projects may also be told. And your own little blog can also contribute to increasing awareness.
Advertising works best through as many channels as possible. Since more and more people are in contact with each other via social media, portals such as Facebook, Twitter and Co. are among the most important platforms.
Here projects can be advertised and own works presented. Facebook offers page functions for service providers and shops. A variety of Company, Artists and designers are already making use of it. And rightly so - with over 1,6 billion users the potential for new customers is huge.
Another possibility is to make advertisements for themselves and their project, on so-called crowdfunding platforms. These are used to draw attention to the project idea and to collect money for the realization. Usually the project is presented in a short video message.
If enough people are convinced by the presented idea, the project can often be realized without too much financial effort. However, the projects are often only supported if the people involved recognize their own advantage in the realization of the project. In order to successfully complete a Crowdfunding campaign, it is advisable to consult experienced Crowdfunders and also to participate in other crowdfunding campaigns.
"Nothing in the world is as powerful as an idea whose time has come." (Victor Hugo, French poet, 1802-1885)
9. Show the path that has been gone so far
For many people, the path of an artist or designer is particularly interesting. Whoever can tell a story how he came to the current status quo strengthens his own attractiveness. On the basis of the works of art, the development over the past few years should be comprehensible. It is recommended to include a separate section on its website on development history. The first pieces at the time of creation and later on, as well as particularly successful pieces from the following period are listed here.
Since the first impression can only be left once, it is important to present only works that are really well done. Also on the representation of still unfinished objects should be waived. It is recommended to work out and emphasize your own unique selling points when presenting the works.
10. Never sell below value
The customer is always to be treated with respect. Even if they are only small orders, they should be taken seriously and properly. After all, these small works serve as a business card and can in some cases lead to larger follow-up orders. - If, however, the customer wants to negotiate a discount, it should be well considered whether this rebate is to be granted. Especially for customers who order something for the first time. Because these will most likely next time expect a discount.
It must be felt that customers value their own work, ideas and the love and experience that has been invested in the works. Once the impression emerges that the customer is just looking for a bargain, distance should be taken. Who appreciates the work done, should also be willing to provide a corresponding equivalent value for it.
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