Social Media Manager: The Trends for 2015

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2012 got social networks strong upwind, 2013 slowly formed a new professional group of the onliners. 2014 solidified the differentiation of tasks. What is 2015 important for your own career? Which three trends are important for new entrants: Career Social Media Manager: The Trends for 2015 social_media_manager

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Katharina A. Heder Katharina A. HederKatharina Heder is Digital Media Manager and Consultant.


3 Trends in Social Media


Many people took the initiative at the beginning of the year and opted for further education or a career entry in the field of social media. There are also trends this year, which should be kept in mind:

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  1. Differentiation of professional images: Social media is changing steadily. At the same time, the discussion about tasks and activities takes a new form. Professions such as the Chief Digital Officer (CDO) are just as big as the Big Data Analyst.
    What is behind it? Behind it lie tasks that are directly related to social media. However, these are no longer reduced to the use of social networks. So the CDO is the contact for all questions of digitization in the CompanyWhether it is about internal or external social networks, new workflows or the removal of reservations is not relevant.
  2. You are what you can: While companies in 2014 still have vague job titles, they are increasingly aware of who they are looking for and which job profiles they need.
    What is 2015 about? This is why, even more than in the previous year, the focus is on our own strengths - and the strategic expansion of these. It is no longer an option to be familiar with the usual social media tools. Applicants should be well versed in the landscape of common tools such as dashboards, monitoring tools and the like.
  3. Content and Nontent: Also 2015 is important to be on the pulse of time and to know the target group. While a very complex process for analysis of the fans and followers had to be done a year ago, there are now a whole series of tools that make this easier.
    What does that mean? This also means that content is no longer a coincidence. The metrics using the content will be identifiable. This means that virality is by no means a random product. It can be planned to some extent by accurate analysis.

So what happened to 2014?


Social media managers have not reinvented themselves. The job description, those who work as social media managers, and companies that are looking for qualified staff, ensure that the existing framework is increasingly filled with content.

This creates new career images, new career opportunities and the possibility to focus more strongly than before on the topics that are of interest to them. This is precisely the career potential for onliners: it is a good year for change.

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