Productivity trap Internet: Online time is lost time

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A friendly owner of a major tax consultancy is online around the clock. The nice thing is: You can arrange to have tennis with him almost any time, because via Facebook chat, every message reaches him almost immediately. His social media skills are also praised by the industry as being particularly innovative.

Productivity grave

Here writes for you:

Martin Geiger 62Martin Geiger is a productivity expert, keynote speaker, lecture speaker and coach.


From the author:


How many new customers do you win through Facebook?

Finally, he can network with existing clients under the umbrella term “relationship management”. But does he gain new clients as a tax advisor on Facebook? No. Because many social networks, especially Facebook, are first and foremost a community of those interested in sweepstakes and addiction divers, who, however, hardly spend any money online.

Of course, you too can have a fan page for your Company entertained and of course this can be useful for image purposes. But let's face it: to what extent does employment in your case primarily serve your own distraction?

Free content? With pleasure

As far as the business relevance is concerned, the fact that Facebook's range of coverage has been arbitrarily curtailed by Facebook. Now, an entrepreneur has to pay for it by means of an advertisement that those who like his site see his messages at all. And how do you measure the return on investment for your credibility?

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I assume that at the end of his life nobody will wish: "If only I had spent more time on Facebook!" As long as you are not a film star, posting irrelevant status reports is not a yardstick for social significance, maintaining virtual friendships is not an excuse for neglecting real relationships, and the frequency of the clicks on “Like” is not directly related to the feeling of real joie de vivre. On the contrary!

Productivity Grace XING

XING is an equally high productivity giant. There are either users who have nothing else to do but update their status, create posts in forums (which can be an effective marketing strategy) and write mails.

Or it is a customer group, which is encountered at various network events, but which is usually not too successful. No wonder: If these people do not value their own time, they can not achieve any significant income from their time use. Do not do that!

Why blogging makes more sense

Something better is about weblogs. There, regular content can expand its own expert status, improve the search engine ranking and thus bring visitors to their own website.

But be careful: We are talking about running your own weblog, not surfing for hours in the blog sphere under the guise of research. Admittedly, without Facebook, Xing and Co., it hardly seems to be going today, according to the motto “If you are not in, you are out”.

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Find a suitable employee

Maybe all of this will benefit your business? Then you should hire someone for it. Because in this case the question does not arise: Should I or should I not? Rather: As in any larger company, isn't it better to delegate these tasks to someone else? There are many companies with promising names like “social media management”.

There are people who spend the whole day on the net and have made a career out of their hobbies. With these, your social media activities are in the best hands - and you have your hands free again for your real work!

Online time is unproductive

If you look at the hours before the computer as an alternative to the time you would otherwise have spent watching television, you can be pretty sure that 30 minutes that you clicked through status messages are all right.

You should only be aware that this time can never be considered productive.

As an entrepreneur you miss success

Because as an entrepreneur, with every hour you browse online through the colorful social media world, you miss 60 minutes to countably advance your business.

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Reckon the cost of the time that was stalked in this way. Imagine, therefore, the question: Does what I am doing at this moment bring me closest to my most important goal? Make a screen saver with this set.

Visualize your capital waste

However, it hardly starts, as long as you hustle hard into the keys. So even better: Hang a corresponding sign over the desk or use the audio reminder that you are in the protected area below free download.

It is important that you visualize your wasted capital while surfing on Facebook. Ultimately, you must exist in both worlds: the digital and the real.

How much time do you want to waste?

If we spend too much time in the digital world, we lose these hours for dealing with the real world - for the family, for friends, for themselves. Because the day has always only 24 hours, no matter how much we work or how much fun we have on the internet.

So ask yourself now: How much of your precious time do you really want to waste on the Internet? And how much of the time you spend there really belongs to your working hours?

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Query your network habits

In the medium term, you should be aware of how you can easily get the results of your working hours in half the time. For the moment, it is enough for you to realize what you should not waste your precious time in the future.

I have nothing against the internet (and if so, what use would that be?), But we should question our network habits more often so as not to become too fast on the internet. Use yours ZEIT ONLINE conscious. Free yourself from the artificial Internet.

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  1. Lorenz Neff

    A very useful contribution - unfortunately one reads in this direction still too little. There are other interesting approaches among the low-information or media-diet keywords

    • Simone Janson

      Thanks for the hint. Tips for a social media diet is also available in the article.

  2. Competencepartner

    Productivity trap Internet - Part 5: Productivity gadget Social Media: A friendly owner ... #Professional # Education

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