uniebook Data protection and privacy: the naked user


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The sharing of information and private data has already increased exponentially in recent years and there is no end in sight for the future. The end of privacy?


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Jeannine Cook Best of HR – Berufebilder.de®Jeannine Koch (born in Bahrke) is a qualified media consultant.

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We just want to get to know you

uniebook - we just want to get to know you. This is the motto of this satirical video that Alexander Lehman made about the world's most successful social network and its data protection tricks for the NDR broadcast Extra3.

Even though the video is a few years old, it has lost none of its relevance. But why is that and why do so many users handle their data with such care?

The end of the private life?

uniebook-Gründer Markt Zuckerberg was still of the opinion in January 2010 that people had got used to sharing more information on the Internet with a larger number of people. Does this mean the end of privacy?

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Rather not. Because if you take a closer look at the public discussion on the privacy settings of Facebook it becomes clear that the users are in part simply due to ignorance of the various setting options for privacy on Facebook reveal their private data to the public.

Control loss instead of freedom of choice?

In this case, it's not Brandee Barker's (responsible for corporate communications at Facebook) mentioned “choose to share”, ie the “voluntary choice” to share information or data, but rather about the loss of control over one's own data.

But I asked myself: why should a user make all private information about himself accessible to the public? ElizabethNoelle-Neumann gives in her book “Die Schweigespirale. Public opinion - our social skin ”gives a reason that could at least partly speak for such behavior:

It is his fear of isolation, of contempt, of unpopularity; it is his need for approval by the environment. This keeps his attention strained to the environment, so that one can speak of the public as a state of consciousness.

Fear of isolation

An important reason would therefore be the fear of isolation. Regarding Facebook this means that the user is trying to “belong” to a certain network. For example to Facebook.

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Alessandro Acquisti, apl. Professor for Information Technology and Privacy at Carnegie Mellon University and Ralph Gross Researcher at the Data Privacy Lab Research Group at Carnegie Mellon University.

Study says: Users just want to keep in touch

In 2006, in the study “Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook”Found out that the majority of users indicate Facebook to get to know new classmates or to find old ones again.

In addition, the respondents find it comfortable in this way with other Facebook-To get in touch with users.

Little concern about privacy

Surprisingly, the result is that other possibilities such as partner search, the search for people with similar interests and the extended display of information about themselves 2006 are still classified as very low.

In addition, even then, users saw the advantage of providing just enough information about themselves to have enough “fun” on Facebook to be able to have. However, they were little concerned about the release of this information. The argument for this was the selection made by each user in advance of the information notification.

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  1. REGIS GMBH

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  2. Thomas Eggert

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  3. Job college

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  4. Liane Wolffgang

    Series - the end of privacy on Facebook: Why do users get naked on the net ?: Facebook-Great market ...

  5. Competencepartner

    Series - the end of privacy on Facebook: Why do users get naked on the net ?: Facebook ...

  6. Simone Janson

    #Blogpost series - the end of privacy on Facebook: Why do users get naked on the net?

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