Private becomes more present
Since every user has been given a summary of the many activities of friendly Facebook users after logging in, he has an accurate insight into who uploaded which photos, who logged in on the status message, which group he joined and from which Facebook page he became a fan ,
The fact is: Facebook has at least since the introduction of the news feed made a decisive paradigm shift in terms of privacy settings on Facebook. And this has an immense impact on the privacy of users.
Everyone sees everything
The news feed is also displayed when a user has entered a new work center or has changed his relationship status. The latter is usually an explosive information, which can lead to a large reaction chain. A new form of public dealing with personal data is presented here.
Formerly classified as personally, such as the separation from the life partner, are now not only explained in a private round, but for all friendly users visibly communicated to Facebook.
Disruption of the social norm
Even if the introduction of the news feed in his time for big Criticism In the ranks of Facebook users already registered, aggregating information from the news feed has become one of the main features on Facebook.
Nonetheless, this example highlights one of the basic characteristics of the wishes and expectations of social network users, namely the "disruption of the social norm".
Resistance to the newsfeed
Facebook has bundled the information available without prior notice and restructured its perception. This was not in line with the habits of users, who over time called out certain expectations.
At the beginning, users were not clear about what sources of information the news feed was and how much their own activities exposed them to the public. This was a condition that led to enormous uncertainty.
Are the users themselves to blame?
Jared Spool analyzed Facebook's approach to increasing the visibility of information that was already available and excludes that it was an underrun of privacy.
"No invasion of privacy was occurring - just increasing in the visibility of already available information."
Study: Blind Confidence in Facebook?
A study by Acquisti and Gross from the year 2006 shows that the trust of the users in Facebook at this time was relatively high, especially compared to the degree of trust, what users of the networks Friendster or MySpace contrary brought.
At the same time, the study shows that Facebook users do not know exactly how Facebook will process the information they provide. 56% believed that Facebook does not share personal information with third parties.
User: Falsch informiert
This explains the great uncertainty that has arisen with the introduction of the news feed. The users were not sufficiently informed as to how visible the information they set on Facebook.
From today's point of view, the introduction of the news feed was one of the most important steps in the development of Facebook as a platform. The establishment of the news feed enabled third-party vendors for the first time to make externally developed applications accessible to a broad mass with the help of viral network effects.
Newsfeed the success of the fan sites
For this purpose, especially the so-called Facebook fan pages are in the center. They have a similar architecture to a user's profile, except that there is no limit to the number of "fans" (which is analogous to limiting the number of friends of a user profile to 5000).
Artists, brands, clubs, etc. can present themselves on Facebook with their own profile and thus collect fans and above all exchange with them. Fansites have the usual functions of a profile available, so there is a bulletin, photo albums, listings of the fans, etc.
The probability of interaction is increasing
For example, as soon as a user becomes enthusiastic about a particular artist and expresses it through an activity such as becoming a fan, this action becomes visible to all his friends in the news feed.
The likelihood increases that one or more of the friends of this action join and the Facebook fan page of the artist thus cascade spread among the Facebook users and the artist thereby generates a large number of fans.
Lack of transparency in newsfeed
The fact that the implementation of the news feed had a positive benefit for the platform Facebook and its users, they have now recognized. However, what was criticized at the time was the lack of transparency and awareness of attitude changes.
In addition, access to the privacy settings was also made considerably more difficult by the lack of user friendliness at this time. As a result, users, just like once again in December 2009, involuntarily disseminated information that they classified as private.
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