Visual communication and storytelling: visually analyze and present business problems


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Situations of non-comprehension and falsehood are everyday, both in private life and in business. However, in the latter case, problems caused by incorrect or only partially communicated approaches can cause considerable damage.

Visual communication and storytelling: visually analyze and present business problems


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Miriam & Marko Hamel hamel-marko-miriam_zusammen_quadratischMiriam and Marko Hamel are the founders and managing directors of Visual Selling.

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Everyone makes a picture

Announcement: Spinach will be served this afternoon. “Iiihh”, the son thinks and remembers the unloved green toddler meal. "Mmh", his sister rejoices and expects this delicious spinach pasta, which she recently tried on a friend. And what's on the table: a spicy Asian salad. One term, three pictures.

"We have a problem!" Announced the management team. "Not my job," the employee thinks. “I get paid for my work, not for solving problems. Something has to be done ”, the head of department responds and calls a meeting of the team leaders.

7 tips to visually analyze and present business problems

"Next month the numbers have to be better", the controller demands and starts the string concert. The problem exists. Everyone has a different picture of it. There are only selective and uncoordinated solutions. How do you analyze and present business problems virtually? 7 tips.

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  1. Get involved on board: In a moment still up-to-date, new technologies are overtaking themselves overnight. Better and better Company To adapt to this change, they not only want to succeed in the market, but want to be successful in this market. Decision-makers are faced with the task of analyzing, presenting and solving rapid developments as simply and effectively as possible in order to bring everyone involved on board and successfully shape change processes.
  2. Words alone are not enough: Verbal statements and discussions are largely made up of misunderstandings. The participants think that they are talking about the same obstacle. But if you ask, it quickly becomes clear that the images in the head are far apart. It is amazing that only very few in the business environment actively master the imagery. It is an ideal tool for structuring complex topics and generating new solutions.
  3. Use unused opportunities: Instead, it is discussed in old-style meetings and then with reduced messages, Power Point presentations u. Ä. worked. Much of the ability to make situations and procedures transparent remains untapped and lost. Communication difficulties and often efficiency problems are the result.
  4. Visual Thinking: The visualization of business processes and business problems is becoming increasingly important. Managers and decision-makers can move significantly more with the technology of visual thinking: analyze complex processes and difficulties in upcoming reorganizations, find efficient solutions and communicate crucial ideas internally and externally. Anyone who has learned how to represent complex thoughts in simple visual sketches saves time in mediation and implementation. And time is well known in every business as cash.
  5. Let pictures talk! We humans are visual beings. Images visualize words. They are usually intuitive and are rather superficial and fleeting. However, images and images can reveal what words obscure, suppress, or gloss over. Pictures can motivate, sharpen the focus, focus, bundle forces and much more. A picture suggests something to which the thoughts and later words are based.
  6. How to make the picture book cinema in the head: Anyone can visual! Because visual thinking is a practice and learnable. The basic prerequisite is first of all to lose any inhibitions before the visual work. The use of creativity techniques such as gamification, ie the playful handling of business contexts, or storytelling can be worked out in workshops. This can be used to lift up true ideas, which would otherwise have been invisible not only for the outsider but also for the person concerned.
  7. Interlink brain hemispheres: The use of multi-dimensional templates supports the networked thinking of the right and left brain halves. Headmasters can now tap into their intuitive knowledge and use it for the live visualization of business topics. Whether on the napkin or even on the beer cover, on the iPad, flipchart or whiteboard - the respective situation provides the frame for the picture. The visualized problem becomes an eyecatcher and triggers other thinking processes. Just as a nicely dressed plate strengthens the appetite. The eye eats / thinks!

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English version: ISBN 9783965960817 (Translation notice)

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Book on the topic with discount: This text is also available in book form and you can buy the title here in two languages. You can also preview the book first look at and then purchase directly on the book page with a 20 percent member discount.



German edition: ISBN 9783965960800

7,99 Buy directly

English version: ISBN 9783965960817 (Translation notice)

7,99 Buy directly


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  1. Frank Arndt

    the key: visual ... - Highly recommended rHMZhPgdvB

  2. Thomas Eggert

    Visual Communication & Storytelling - 2 / 2: Visually analyze and present business problems ... via @ berufebilder - Highly recommended G5AlxlVgyr

  3. REGIS GMBH

    Visual Communication & Storytelling - 2 / 2: Visually analyze and present business problems ... via @ berufebilder - Highly recommended kpVatG7nZu

  4. Job college

    Visual Communication & Storytelling - 2 / 2: Visually analyze and present business problems by Miriam & Marko ... - Highly recommended shSFeKBApz

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