Practical tips for choosing a social media study: lots of money for what?

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Currently, many institutes with a degree in the field of e-commerce or community management or social communication are also advertising: many terms and yet different things are hidden behind them. Identical is however all courses one thing: They cost a lot of money.

social media manager

Here writes for you:


Katharina A. Heder Best of HR –®Katharina Heder is Digital Media Manager and Consultant.


High cost, harsh payment modes

It is hardly possible to find a (recognized) course with fees of less than 15.000 €. I have recently reported on the praiseworthy exception at Anhalt University of Applied Sciences.

The payment modes are rough: As a rule, the fees have to be paid to the university in four installments at the beginning of the semester (ie around 4.000 to 5.000 € / semester). In one case, the total contribution had to be paid even during the first six months of study.

Reduced risk for the providers

However, this primarily reduces only one thing: the risk of further training providers if they drop out of their studies. However, this “problem” should not be left to the students, so this bitter aftertaste should definitely influence the decision-making process.

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This observation raises the question of how to study what and where best to find a well-paid job following the graduation (usually a Master of Science).

Social media, community management or e-commerce? The selection of the appropriate study should not be different from the selection of a Further training: The underlying content must be compared against the background of the later activity.

How and where to study?

If you want to work in the strategic planning of marketing in and with social networks later, you should ensure that a relatively strong marketing proportion prevails.

Those who prefer active communication with the target group should try to place a particular emphasis on communication strategies.

The study models offered are as individual as the individual courses on offer: from distance learning through dual studies to on-the-job training, there are offers for all forms available on the education market.

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Short ways for newcomers

In this respect, studying is also a way for working people to develop themselves and to boost their own career properly. Many degreeCourses are also suitable for career changers, as many providers have shifted to compensating for missing qualifications through individual suitability.

Anyone who has worked for a certain time (usually five years) has been professionally employed in a related position, can also go directly to a master's degree without a high school diploma or a postgraduate degree. This has the advantage of effectively saving 3 years and the associated costs.

The agony of choice

And then the question arises: What comes to me? In addition to the requirements of the individual institutes before admission to the studies, the direct contact with the providers is.

Many things can already be called by telephone, which gives an impression of the philosophy and attitude of the institute to its students.

The first impression counts

Especially due to evolving questions about administrative matters such as the final thesis, it is recommended to allow your own abdominal feeling to co-decide:

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Anyone who receives a very unfriendly first time contact should consider whether he or she would like to take that risk when it comes to really important matters that may decide on the (miss) success of their own studies.

Study with the job

The impression on the ground is, of course, less important in a distance learning course: Here one should simply see which lecturers lead the seminars and how far their own requirements are fulfilled.

If you are a professional, you should consider whether a study with long-term practice is really helpful. Perhaps there would be a long distance study with the same (predeterminable) workload more likely.

Important: A high practical relevance

What you should never forget: Social media is a fast-moving, practical and thus changing structure. An education of the same nature is, therefore, always a high practice reference.

If this is not guaranteed, the extent to which the current trends in the Web 2.0 are still relevant at the moment must be examined.

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  1. Petra

    Great site!

  2. IHK training courses: Current trends & developments | PROFESSIONAL PICTURES

    [...] passed without a trace. Our author Katharina Antonia Heder has dealt with the selection of the right social media training and the differentiation of social media professions in several articles [...]

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